58 On The Cover CANADA Departments Departments


6 Editor’s Note 8 Happenings


12 Health & Fitness 12 Q&A


12 Q&A


Expanding Your Club vs. Building a New Location: Which Has a Higher ROI?


14 Training


16 What’s New 14 Training


16 What’s New


The latest products and services from industry suppliers.


62 Canadian Forum Is Your Membership Financial Information Safe?


54 Product Focus | The Free Weight Workout FBC TrainersFBC Trainers


22 Community Connection


22 Community Connection


Grow the demand for your fitness business with this secret to success.


24 Workouts 24 Workouts


Grow the demand for your fi tness business with this secret to success.


Dumbbells and barbells continue to be a timeless resistance training tool.


28 2012 Canadian Product & Service 60 Member Service | Understanding Overweight


Directory A listing of suppliers who have individually committed to serving the Canadian health and fitness industry.


40 28 2012 CANADIAN


Building an Athletic Centred Core


Building an Athletic Centred Core


4 Fitness Business Canada September/October 2011 PRODUCT AND SERVICE DIRECTORY


A listing of suppliers who have individually committed to serving the Canadian health and fi tness industry


Prospects’ Needs What to say and do (and not say and do) to encourage people with weight issues.


Expanding Your Club vs. Building a New Location: Which has a Higher ROI?


Overcoming Prospect Concerns Part 1


The latest products and services from industry suppliers.


62 Canadian Forum Is Your Membership Financial Information Safe?


Overcoming Prospect Concerns - Part 1 6 Editor’s Note


8 Happenings canfi tpro conference recap; B.C. votes to scrap HST; Real-time feedback inspires adults to stick with exercise; New COO for ACE


canfitpro conference recap; B.C. votes to scrap HST; Upcoming Industry Events; Real-time feedback inspires adults to stick with exercise;New COO for ACE


Building Healthy Communities Surrey, B.C.’s newest recreation facility wows with its architecture, equipment and programming.


Building Healthy Communities


Surrey, B.C.’s newest recreation facility wows with its architecture, equipment and programming.


Features 18 Features


18 Industry Advocacy | Fighting for the Industry


Industry Advocacy


Fitness Industry Council of Canada celebrates six years and counts its successes.


Fighting for 20 Management | Marketing Your Club


54 Product Focus | The Free Weight Workout Dumbbells and barbells continue to be a timeless resistance training tool.


the Industry Fitness Industry Council of Canada celebrates six years and counts its successes.


60 Member Service | Understanding


Overweight Prospects’ Needs What to say and do (and not say and do) to encourage people with weight issues.


20 Marketing | Marketing Your Club 54 18


58 On The Cover


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