From left, Bill Imada, Walter Rodriguez, James Colon, Charles Harmon and Daniel Boren discussed how to get in the door with major automakers.
ticultural Foodservice & Hospitality Alli- ance, a non-profit organization promoting the economic benefits of diversity and in- clusion in the foodservice and hospitality industries. He engaged the audience with his passionate appeal that minorities need to fully understand the power they hold as consumers by knowing the importance of cultural awareness in business. Citing examples of how persons of
color can change the corporate supplier diversity landscape, he named a number of large corporations that are leaders in supplier diversity and deserve consumers’ loyalty, including Toyota, MBOD 2011’s title sponsor. He concluded his presentation saying,
”In this country, culture counts -- not co- lor. If you’re not culturally connected to customers, employees and communities, you’re leaving money on the table.”
Expo features who’s who in Corporate America
With the thunderous sound of Japanese
taiko drums during the ceremonial ribbon- cutting ceremony, the doors to the busi- ness expo opened and attendees rushed the exhibit booths for a chance to meet corporate representatives, purchasing and procurement staff. Entrepreneurs passed out business
The Black E.O.E. Journal
cards and learned how to do business with corporations and other minority business enterprises at MBOD’s business expo. Representatives from the following orga- nizations participated in the fair: (Title sponsor) Toyota Motor Sales,
U.S.A.; (platinum) American Honda Mo- tor Co.; (gold) Nissan North America; Southern California Edison; Southern Ca- lifornia Gas Co.; (silver) Chevron Corp.; Northrop Grumman Corp.; (bronze) American Airlines; ConocoPhillips; Los Angeles Department of Water & Power; Raytheon Company; The Walt Disney Company; UPS, Wells Fargo; (nonprofit/ government) California Water Associa- tion; Los Angeles World Airports; Port of Long Beach; (exhibitors) 1st PMF Ban- corp, AEG, Aldelano Packaging Corp.; American Indian Chamber of Commer- ce; Amgen; Asian Business Assn.; BP; Century Paving, Inc.; D’Andrea Graphic Communications; Department of Gene- ral Services; Diversity Plus Magazine; Faison Office Products; Hilton World- wide; Hong Kong Trade Development Council; Kaiser Permanente; KOTRA; Korean Chamber of Commerce; Mattel, Inc.; MBE Magazine; Minority Business News USA; Metropolitan Water District; MillerCoors, LLC; NAROS; NCMSDC; Orange County Transportation Assn.; Re- gional Hispanic Chamber of Commerce;
www.blackeoejournal.com
Robert Half International; Sensis/Qui- jote Corp.; Software House International; Southwest Gas; State Farm Insurance; Turner Construction; Tyloon; UCLA An- derson School of Management; Univer- sity of Southern California; US Bank; U.S. Small Business Administration; Val- ley Economic Development; Black EOE Journal; Hispanic Network Magazine; Professional Woman’s Magazine; Warner Bros. Entertainment, Inc.; MGM Resorts International; Hyundai; Clark Constructi- on; Swinerton Builders; Brutoco Engi- neering; Southern California Contractors Association; Asian Business Association – Orange County; Department of Trans- portation; Metro; Zones; Boeing; CRA & Custom; Merriweather & Williams; IBM; Los Angeles Minority Business Opportu- nity Center; Boyd Gaming; Latin Busi- ness Association and Itron. Simultaneously with the larger busi-
ness expo, 14 general contractors and large corporations seeking diverse businesses that provide construction-related services met over 150 potential subcontractors at the Hard Hat Pavilion. The mini business fair was jointly sponsored by Turner Con- struction Co. and SCMBDC. Hard Hat Pavilion participants in-
cluded: Turner Construction, Swinerton Builders, Clark Construction, Kaiser Permanente, The Walt Disney Company, Department of Transportation, Los An- geles Dept. of Water and Power, Los An- geles World Airports, Metro, State Farm, Southern California Contractors Asso- ciation, Southwest Gas, Merriweather & Williams, and Brutoco Engineering. At Quick Connect, corporate procure-
ment professionals and decision makers interviewed diverse business owners who were strategically matched based on cor- porate needs and supplier products/servi- ces in a variety of industries. Participating corporations in Quick
Connect included Bentley Prince Street, California Water Assn., Chevron, IBM, Los Angeles World Airports, Metropoli- tan Water District, MGM Mirage, NBC Universal, Northrop Grumman, Pacific Gas & Electric Co., Southwest Gas and State Farm. For more information, visit
www.scmbdc.org.
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