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GA0908_Cover:NewGACover 5/19/08 12:25 AM Page 1
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Put the Media to Work!
SecretsofaSuperMom
the membership director of the Decatur Athletic taxes on club memberships and financial incentives
Club, in Decatur, Illinois, which has been distribut- for healthy lifestyles.” That, in turn, Bantham points
ing Get Active! to its members for two years. out, pays dividends for the entire industry.
“It’s important to keep clients informed about
current health issues and exercise developments,
and Get Active! does a great job of that.”
Maximizing Get Active!’s potential
The semi-annual magazine is available to IHRSA
clubs in bundles of 100, for only $35, plus shipping.
“The primary goal of
To make the best use of them, operators can include
copies in sales/membership kits and distribute them
Get Active! is to encourage
throughout the facility, e.g., at the front desk, and in
and reinforce the
the lobby, locker rooms, cardio area, etc. They can
also seek permission from local businesses to put
consumer’s decision
free copies into the hands of the patrons of day spas,
hair and nail salons, sporting-goods stores, medical
to belong to a club.” offices, coffee shops, car dealerships, etc.
Get Active! also makes an ideal giveaway at
health fairs and similar events.
Public-policy platform To turn the magazines into an effective sales tool,
Get Active! not only performs a valuable service clubs can introduce a special offer. Matthew
for clubs and their members, but also allows health- Piwowar, the owner of an Anytime Fitness facility in
conscious Americans to effect positive change in their Plainfield Township, Michigan, inserts two different
state capital and in Washington, D.C. “Get Active! coupons in each issue and distributes them to some
and healthclubs.com provide us with a direct line of 45 local businesses. “The back of the coupon includes
communication to club members,” explains Amy directions to our club and a list of our amenities,” he
Bantham, IHRSA’s deputy vice president of govern- explains. “And we put a label on the cover that
ment relations. “That allows us to interact with them, includes our address and phone number.”
and to encourage them to make their opinions known. The coupons generate at least 20 new member-
The result has been thousands of e-mails sent to state ships each year for Piwowar’s club. “Considering that
and federal lawmakers about key topics, such as sales one paid-in-full, 18-month membership pays for all of
our magazines for an entire year, it’s a very produc-
tive and low-cost way to advertise,” he attests.
Get ACtIve! GeTS reSULTS!
To provide extra impact, IHRSA has made it easy
for operators to “private label” Get Active! with a
Advertise in Get Active! to spread the word about your prod-
customized cover that includes the club’s logo,
ucts and services to 50,000 active health club members—plus address, and phone number, for less than $1 per
digital circulation with homepage exposure on IHrSA.org and copy. IHRSA can even create an interactive digital
healthclubs.com! The digital edition is also available free at version for individual clubs that can be linked to
Scribd.com and Yudu.com—two major ePublishing sites—
their Website.
generating substantial additional exposure each month for
To order Get Active!, visit ihrsastore.com or
advertisers. You can also “Private Label” Get Active! with your
contact Phoebe Anderson at 617-951-0055, Ext.
company’s logo for as little as 99 cents a copy! Use Get Active!
192, or pha@ihrsa.org. To read Get Active! online
as a marketing resource to strengthen your brand with
or to sign up for a free digital subscription, go to
your clients and in your community. Contact IHrSA at
www.healthclubs.com. —|
800-228-4772 or 617-951-0055 to learn more. —|
– Kristen A. Walsh, kwalsh@ihrsa.org
42
Club Business International | SePTeMBer 2009 | www.ihrsa.org
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