| letters |
Great in ’09, Going in ’10
I’d like to convey my sincere thanks to the entire IHRSA
team for organizing the great convention and trade show
that it produced last March in San Francisco, and to let you
know that I look forward to being part of the mega-event
that the association has planned for next year. (IHRSA’s
29th Annual International Convention and Trade Show
will take place in San Diego, California, March 10-12,
2010. To register, log on to www.ihrsa.org/meetings.)
The trade show was very informative, and provided
a wealth of opportunities for us to learn about the latest
developments in the fitness industry. I particularly liked
the morning sessions conducted by expert profession-
als, who introduced us to the use of various types of
equipment. The 2009 convention and trade show was
excellent, and I eagerly look forward to participating
in the 2010 event.
—|
Jeetendra Srivastava | Sales Head | Gympac Fitness Systems Pvt., Ltd. | New Delhi, India
An Internet Education
Initially, I applied to speak at an IHRSA convention on
debt financing, which is our company’s area of expertise.
> IHRSA’s May Webinar, Turn Your Club into a Community, was
After submitting my application to speak, my professional
fabulous! the presenter, Herb Lipsman, the president & CEo of
background and seminar topic proved acceptable; however,
the Health Club Company, is an industry veteran much like myself,
at the time, our company wasn’t an associate member.
and he has great insights into our business. When more club
I met with Dan Pace, our CFo, and we decided to enroll
operators discover how valuable these Webinars are, many
as an associate member in 2007; and I accepted the chance
more are going to sign up to take advantage of them.
—|
to speak at the 2008 convention in San Diego. My seminar
Cary L. Adler | President | Spa 23 Health & Racquet Club | was well received by the attendees, and I enjoyed a free room
Pompton Plains, New Jersey
for a night in San Diego, a free trade show, and the prestige
of being recognized as a speaker at the show, as well
Success by Association! as on the marketing materials distributed to IHRSA’s
> I just wanted to share an exciting development with CBI
membership.
and its readers. this month, vivafit is celebrating the fact
We then explored some of the other benefits of associate
that we’ve reached 100 centers—98 in Portugal and two in
membership, and learned we had the opportunity to direct-mail
Spain! We’ve been working very hard for the past six years,
and call the IHRSA club-member list. We worked with IHRSA
and are thrilled that we’ve gotten this far. Certainly, we owe
staff to refine the list of members, and proceeded to conduct
a lot of our success to the industry knowledge that we’ve
two annual direct-mail and telemarketing campaigns. over
acquired from IHRSA. thanks, and keep up the good work!
—
the past two years, we’ve invested a total of $7,738 in IHRSA
|
dues, and direct-mail and telemarketing expenses. As a direct
Constance Ruiz | Owner, President | Vivafit | Cascais, Portugal
result of these two marketing initiatives, we’ve repaid our entire
investment and earned a profit of $12,623—a 163% return
163% Return on Investment
on investment.
> the purpose of this note is to serve as a letter of recommen-
needless to say, our IHRSA associate membership has been
dation for IHRSA, as the result of First Financial’s having been
a very valuable investment for First Financial.
—|
an associate member of the association for the past two years. paul bosley | Director of Marketing | First Financial | Ft. Lauderdale, FL
12
Club Business International | SEPtEMBER 2009 | www.ihrsa.org
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102