| CBI Interview |
WS: Yes, obesity is a problem, but it’s
LeArN IN LATIN AMerICA!
not nearly as prevalent as it is in the
U.S. and U.K. The levels of overweight
Next month, the 10th Annual IHrSA/Fitness Brasil Latin American Conference and
and obesity, however, are starting
Trade Show—the largest and most comprehensive industry event in Latin America—
to climb as we begin to adopt U.S.
will take place October 22-24 at the Transamerica expo Center in São Paulo, Brazil.
dietary habits. We need to do a better
More than 15,000 people are expected to attend, taking advantage of seminars,
job of educating our children so that
workshops, and presentations by world-class speakers, and checking out the
we don’t wind up with a generation
products and services offered by some 130 exhibitors showcasing their wares on
of obese people. In terms of health- the 140,000-square-foot trade show floor.
care, Brazil, unfortunately, has a very Conference tracks have been developed for both management and instructors,
outdated system. The government, and are designed to inform, inspire, advise about industry trends, and generate new
though, has begun to encourage ideas to improve management, sales, marketing, and programming skills. The trade
people to exercise to improve their
show is regarded as the premier Latin American venue to launch, or learn about, new
health and reduce future healthcare
products and services for the fitness market.
costs. employers are also beginning
To register to attend the 10th Annual IHrSA/Fitness Brasil Latin American Confer-
to think of wellness as a promising
ence and Trade Show, please contact: Jacqueline Antunes at IHrSA, 800-228-4772,
component of healthcare.
ext. 171 (U.S., Canada), or 617-316-6742, or via email at
ja@ihrsa.org; or Fitness Brasil
at (011) 55-11-5095-2699, or via email at
commercial@fitnessbrasil.com.br. —|
CBI: How does fitness program-
ming in Brazil compare with that
in the U.S.? What are some of
programs, ones that exercise are also quite popular. Studios that
the biggest trends right now?
the entire body by employing light offer more customized services are
weights, elastic bands, balls, and beginning to appear, and we’re seeing
WS: Pilates and functional fitness isometrics, are doing quite well. more attention being paid to the playful
are very popular. Preformatted Individual training and group exercise side of exercise.
ARCHITECTURE // INTERIOR DESIGN // CONSULTING // CONCEPT DESIGNS
We provide an integrated building
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to establish and deliver a seamless
design and construction process:
U Budget Controls & Scheduling Support
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U Designs Integrated into your Marketing & Sales Efforts
For more info, contact Andy Graham // andy@fabianodesigns // (973) 746-5100
www.fabianodesigns.com
THE FABIANO BUILD SMART PROGRAM
AN UNMATCHED REPUTATION FOR SUCCESS
cbi_buildSmart_0809.indd 1 8/4/09 11:24:16 AM
www.ihrsa.org | SePTeMBer 2009 | Club Business International
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