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Get Active! produces results for members, clubs, and the industry
By Kristen A. Walsh
LL Cool J, Stacey Keibler, Kathy Smith, and highly efficient market-
Leeza Gibbons—these are just a few of the ing tool with great
fitness-minded celebrities who have graced the potential,” he adds.
cover of Get Active!, IHRSA’s special magazine “We love being able to
for club members. present a logo-ed Any-
Yes, Get Active! is attractive, exciting, topi- time Fitness magazine
cal, and endlessly informative, but what to our prospects and
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GA1008_Cover.qxp:GACover 9/22/08 11:06 AM Page 1
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makes it truly unique is its ability to perform existing members.”
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as an effective membership-sales and mem- Health clubs sell
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ber-retention tool. the best product in
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“The primary goal of Get Active! is to encour- the world, which is
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age and reinforce the consumer’s decision to exercise, explains Jim
belong to a club,” explains Jay Ablondi, IHRSA’s Schmatlz, the editorial
executive vice president of global products. “The director of Get Active!
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articles in it showcase what clubs have to offer, “How many other
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educate readers about the benefits of regular businesses can say that they can give you
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workouts, and help them develop healthy exer- something that will prevent disease, make you
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c cise and nutrition habits.” happier, and extend your life expectancy?”
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GA0908_Cover:NewGACover 5/19/08 12:25 AM Page 1
“Get Active! is a high-quality publication, he asks. “It’s our job to make sure people
and we knew it would be well received by our appreciate all of the benefits conferred by a
members,” says Mark Daly, the national media club membership, and to provide them with
getactivemagazine.comdirector for Anytime Fitness, Inc., the Hastings, the advice and techniques that will help them
SUMMER200 8
Fit ina
Minnesota-based fitness franchise. The firm, obtain the results they want.”
Flash
which recently opened its 1,200th facility, makes “The magazine includes interesting articles
The30-Minute THEGet Active! available to its franchisees at a that are at a level our members can under-
Lunchtime
FANTASTIC
Workout
POUR
discounted rate. “We saw it as an inexpensive, stand and relate to,” observes Sue Speagle, >
Beverages
delicious!
ThatKeep
YouYoung
WEIGHT
LOSSDONE
EASY
PLUS:
www.ihrsa.org | SePTeMBer 2009 | Club Business International
Jack
41
LaLanne
StillFeisty
Queen of the Court
Martina
at90!
Navratilova
HowSheStaysin
AwesomeShape
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