| News & Know How | news
gyms introduced
to Uruguay’s
Shopping malls
> Some of the principal shopping malls in
Montevideo, Uruguay, have decided to follow
the global trend and add fitness centers to their
list of retail offerings. Montevideo Shopping
became the first to do so when it opened You
Fitness Area last April, and, in February, Punta
Carretas Shopping will launch the viaAqua
Sport Club sizzle
Gym and Spa.
You Fitness Area is a 17,200-square-foot
club that cost $900,000 to open and will be able
Sport Club expands in Argentina
to accommodate 2,000 members. It has four
dedicated exercise rooms—ones for yoga and
S
port Club, one of Argentina’s leading health club chains, is in the Pilates, strength training, aerobics, and group
process of opening two additional facilities: a 21,500-square-foot cycling. the latter has a giant screen on which
unit situated in DOT Baires, one of Buenos Aires’ newest shopping images of the tour de France are displayed to
malls; and a 43,000-square-foot, aquatics-oriented operation with three make workouts more exciting. Among the other
swimming pools, in Pilar, on the northern edge of Greater Buenos Aires. amenities offered are massage, tanning, wet
The company also intends to open another 21,000-square-foot club sauna, body beauty treatments, hairdressing,
there, in the Las Palmas del Pilar Shopping center, by the end of the year. a bar, and a sportswear pro shop.
“These openings demonstrate that our relationship with major retail the new $4-million viaAqua facility will
chains is growing stronger,” observes Adrian Anaya, the president of Sport occupy a five-story building, each floor of which
Club. “Most of the sites that we’ve opened recently are located in malls, not is 8,600 square feet in size. It will feature a
just because they provide us and our members with security and parking 4,300-square-foot fitness center, a stretching
space, but also because we’ve noticed that many people have changed room, large dressing rooms, and an area
their buying habits and now prefer to be doing their consuming in malls.’ encompassing two water pools, dry and wet
Sport Club currently has a total of 21 facilities with more than 70,000 sauna, two whirlpools, and a relaxation room.
members, and, by the end of the year, expects to have 24, serving some Members will also be able to avail themselves
80,000 people. The company also operates 10 facilities in Spain under of medical nutrition services, hairdressing, and
the Polideportivos & Fitness brand. —| an aesthetic clinic, solarium, and BistroBar. —|
Venezuelan Gold’s Gym
doubles its size
A
ttesting to its groundbreaking success, the first Gold’s Gym to
open in Caracas, Venezuela, has recently expanded and, in the
process, doubled in size. When it made its debut in 2007, the
club measured 12,900 square feet, but now, it’s a state-of-the-art,
25,800-square-foot facility.
The expansion, which absorbed an adjoining property, cost $600,000,
and, in addition to enlarging the fitness area, allowed the business to
add a “mind, body, and soul” studio and a hairdressing shop. Given
the modifications, the club hopes to hit 4,000 members by February.
“We were very pleased with the performance of the first site and
the value it provided to our members,” explains Andres Capriles, the
Gold’s Gym jumpin’ in Caracas Gold’s Gym master franchisee for Venezuela. —|
Editor’s note: All of the news items on this page were provided by Mercado Fitness,
www.mercadofitness.com
18
Club Business International | SEPtEMBER 2009 |
www.ihrsa.org
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