globalbriefs
Awaking Nation
Fair Trade Coffee Making Inroads
Small farmers in developing nations are gaining
ground against middlemen and reaping a 10- to
20-percent greater share of the profits as corporate
America sniffs out growing demand for fair trade cof-
fee. Some 27 percent of Americans say they’re aware
of fair trade certification today, up from 12 percent in
2004, according to the National Coffee Association.
Although only 3.3 percent of coffee sold in the United
States in 2006 was certified fair trade, it was eight
times the amount five years earlier, reports TransFair
USA. “We see a real momentum now, with big com-
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panies and institutions switching to fair trade,” confirms Paul Rice, TransFair presi-
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dent and CEO. High profile examples are Dunkin’ Donuts, McDonald’s, Starbucks
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and Walmart’s Sam’s Club.
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Fair trade certification of coffee reflects a concern for the well-being of mar-
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ginalized small producers that doesn’t maximize profit at their expense. Fair trade
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cocoa, tea, pineapples, flowers and cotton are on the rise, as well. Fairtrade Label-
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ling Organizations International notes that the latest compiled numbers show that
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consumers worldwide spent about $2.2 billion on certified products in 2006, up
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42 percent over the previous year. More than seven million people in developing
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countries benefited.
866-711-1234 or 540-535-1111
Contributing Source: Grist.org.
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