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Men’s, Ladies and the European only Callaway X. Providing true authentic
Callaway Apparel – Spring Summer 2016 F
or 2016, Callaway Apparel is showcasing a truly European line across three ranges –
performance apparel, Spring Summer 2016 reflects all that Callaway brings from the European Tour as well as inspiration from the catwalk through colour and style. All products combine the latest technologies and fabrics, keeping you
protected from the sun and the harsh elements out on the course. This year, Spandex has been introduced to all essential and fashion polos – guaranteed to increase function, range of motion and comfort out on the course. The Men’s line continues to grow and develop in 2016, offering two
fashion deliveries with 10 merchandising options extending the colour range, style and offering across polos, bottoms, knitwear, belts and outerwear. The Ladies range this season will be its biggest yet, three deliveries
and two merchandising groups. Further colours and styles have been added to create even more feminine, timeless and classic looks.
Following the success of the European trouser, a new short in the same fabric will launch this season that is available in two lengths. Spandex has also been added to all core polos and new colours and styles across knitwear, and belts have been introduced. Callaway Apparel is the most seen apparel brand on the European
Tour with 20 Professionals wearing the product each week. Feedback is received from the brand ambassadors on Tour and ensures that the design, construction, fit and authenticity is guaranteed in every product Callaway Apparel offers. The European Inspired X range launched in Spring 2014 as a unique
range tailored specifically for the European market. It takes inspiration from the vintage “West Coast” design with modern techno colours and cutting edge technology. The range is now in its third season and is a truly European slim fit
that combines softer fabrics, brighter and washed colours to create a fresh and current look out on the course. This season X offers two deliveries and five merchandising groups
and it will also now offer the core trouser in black. For 2016, the European Knitwear and Outerwear pieces have been designed to also merchandise in with the colour palette and offering of the European X range.
www.callawayeuropeapparel.com
TaylorMade Golf celebrates 15 years of driver dominance
T
aylorMade Golf Company celebrated 15 Years of Driver dominance before The Open Championship at the Home of Golf, St Andrews.
This iconic venue with its rich heritage provided the perfect stage to host the TaylorMade Golf ‘15 Years of Driver Dominance’ event at the Macdonald Rusacks Hotel. The company’s pursuit of innovation and excellence has enabled TaylorMade Golf to maintain its dominant position as the number one Driver on Tour for the past fiſteen years. To celebrate this success, TaylorMade Golf welcomed to the stage TaylorMade Tour professionals Stephen Gallagher, Justin Rose, Sergio
6 SGBGOLF
Garcia and Dustin Johnson, with special host Dougie Donnelly, to discuss their success stories and memories of TaylorMade Golf’s R-Series Drivers. The Vice President of Tour Operations for TaylorMade Golf, Keith
Sbarbaro, also joined the panel to discuss the innovations in Driver technology over the years and shared his stories of working with the best players in the world. Guests who attended the event included key European and US media, key retailers, Macdonald Hotel guests and guests from Stephen Gallagher’s Golf Foundation.
www.taylormadegolf.co.uk
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