firstlook First Look The latest products available on the market
Srixon release 7th generation 2- piece AD333 golf ball
Available in stores from mid-September 2015, the new Srixon AD333 is the seventh generation of the UK’s best-selling 2-piece golf ball. The AD333 is targeted at golfers with club head speed of 80mph or greater who are looking for maximum distance and excellent feel. Featuring an Energetic Gradient Growth Core and a new, more equally sized 324 dimple design, the new AD333 promotes a longer distance by producing the least amount of drag. New generation SpinSkin technology generates more spin around the green, offering greater control for the majority of club golfers. This is a patented Srixon technology that is
utilised in the core of every single Srixon golf ball made. E.G.G. describes the varying stiffness of the Srixon core. This stiffness variation is employed to achieve benefits over a uniform-stiffness core. This soſt-to-firm stiffness configuration allows the golf ball to produce high ball speed and low driver spin. Designed to improve greenside spin without sacrificing distance and tee to green control,
the proprietary SpinSkin coating combined with a new urethane cover improves friction between the golf ball and club surface by 20%, resulting in unmatched greenside performance. Next generation Speed Dimple technology combines uniformity of dimple design with
higher surface coverage, creating more distance and wind resistance. The Aero Power Dimple design delivers a penetrating trajectory with higher liſt force, resulting in incredible carry and distance and superior stability.
Green Lamb Spring
Summer 16 collection Green Lamb has continued their £1 million investment into the brand with their new Spring Summer 2016 collection. Green Lamb have
just launched their eagerly anticipated Spring Summer 16 collection and it looks like it will be another super year for the leading ladies golf brand. Continuing on the successful collaboration with supermodel Jodie Kidd this season promises even more with another leap forward in terms of design and branding. Two equally strong colour stories ‘Resort’ and
‘Sportluxe’ offer the retailer a wide range of product that can be easily merchandised with colour coordinating plains, patterns and prints. High tech fabrics, flattering fits and inspired design are the cornerstones of the ranges. A strong branding element is a key feature this year with some products sporting oversized crests and diamante logos that nod to Green Lambs important heritage. The collections plays around with prints and
colour in a fun and fresh way that is sure to attract a new audience but its loyal customer base will find plenty to excite too.
SkyCaddie Touch receives major update
SkyCaddie’s top-of-the-range GPS device, the Touch, has received a range of software
updates which make golf’s most advanced rangefinder even more powerful. And all owners have to do is synchronise their devices online, to receive the latest
SkyCaddie Touch updates for free. Several of the updates enhance SkyCaddie’s exclusive golf course maps, which are
produced by trained mappers using professional surveying equipment on foot during repeated visits to the club. The chief headline-grabber is the addition of IntelliGreen Pro, an enhanced version of SkyCaddie’s exclusive IntelliGreen service which displays exact, up-to-date close-up maps of every green on the golf course. IntelliGreen Pro displays distances to key contours on each green, helping golfers to target a specific area even more accurately. If the pin is on an upper shelf at the back of the green, for example, SkyCaddie Touch owners will now know where the slope begins, and can club accordingly. The IntelliGreen display has also been enlarged by 20% in the update, making it even easier for you to plan your shot to the pin.
22 SGBGOLF
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