Media Partners AUGUST 2015 THE EUROPEAN TRADE MAGAZINE


Contents FIRST WORDS We’ve been treated to some terrific golf


across the summer, with of course this year’s Open Championship being the highlight. As luck would have it, I had booked a long weekend off work which meant I


was able to watch the majority of the play on the Monday, apart from when the BBC decided to delay the coverage until 1.45pm. It was a rare treat to be able to have watched Bargain


Hunt and former England footballer Dion Dublin on Homes Under the Hammer (yes you did hear correctly!) but it felt like a day wasted as the majority of the players had their feet up in the clubhouse sipping a pint by the time I was able to tune in.


REGULARS


4 News Twitter Trade Talk


12 PGAE Exclusive Growing Golf Sustainably


As a patriot, I’m proud of the BBC as a classic British


institution but I’ve sadly come to the conclusion that the BBC can have no complaints over The R & A negotiating with Sky Sports over a five-year deal to host coverage starting from 2017. The usual first class coverage lacked its sparkle and even poor old Peter Alliss appeared a tad weary. Next year will be an end of an era but it is time to


move on and welcome Sky who will no doubt enhance your viewing of the Open in the years to come- traditionalist or not.


Alex Fordham, managing editor Twitter: @SGBAlexFordham


FEATURES


16 Under Armour SS16


18 Paul Sherratt Giant Trade Database


20 Cover Story Nippon Shaſt


26 Front of Shop Same brand, two stories


30 Showcase Bags


34 Mulligan The Independent Voice


24 Eddie Reid Time for some positivity


33Reviews Zepp Sensor


SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham | afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer | rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand mediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited, datateam@pmps.info


Issue No. 143 On the cover:Nippon Shaſts


BAGS SHOWCASE UNDER ARMOUR EDDIE REID EXCLUSIVE


The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2015. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.


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