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Mizuno announce next generation irons


M


izuno has announced the launch of its next generation MP-5 irons featuring a new channelback design, and MP-25


irons incorporating boron-fuelled technology. Mizuno’s latest MP Series incarnations – the


MP-5 and MP-25 –arrive in retail stores in September 2015. Mizuno is bringing the ball speed advantages


of boron-fuelled technology to its MP line-up for the first time in the new MP-25, a compact Boron forged iron with a tour-inspired design, and an injection of Boron for added ball speed and distance. This is the first true high ball-speed iron


designed specifically for tour players through to low/mid handicap amateurs. Rather than seeking to cram distance technology into the smaller shell better players prefer, the MP-25 starts from a pre-determined tour-dictated profile, with engineers then adding in ball speed via the Boron forged technology that has proved so popular and effective in the JPX 850 forged. Mizuno has been Grain Flow Forging its iron


heads for 30 years, a process that compresses and maintains a consistent grain through the neck and hosel, guaranteeing greater consistency and precise distance control. The


MP-25 heads are Grain Flow Forged from a single billet of 1025 Boron steel, with the injection of Boron allowing a Micro-Slot pocket cavity to be engineered into the longer irons (from 3 to 6 iron) for greater ball speeds, while still delivering the feel and touch that tour players demand. The brand’s Yoro craſtsmen have also worked


hard to ensure that the MP-25’s shape and profile more than meets with the approval of its target players. “We started off with a tour-preferred chassis, and developed our technology to get the most ball speed from that size,” says Tetsu Kanayaman of Mizuno’s Japan R&D team. “The craſtsmen at Yoro, Japan kept the CAD engineers on a tight leash, so the final iron was something we could confidently show our tour players!”


golf.mizunoeurope.com


Sixty new members choose to invest in Foremost’s success


F


oremost Golf has


announced


that 60 of its members have elected to sign up as new shareholders in 2015. They join hundreds of existing shareholders who have benefited from an average 14% annual ROI every year since the current members’ share scheme was introduced in 2004. This latest influx of new company


shareholders comes at a time when Foremost’s total membership has risen to over 1,000 and membership of its acclaimed Elite Marketing Programme now stands at over 325 and is rising at a more rapid rate than at any time since the programme was introduced in 2007. “I am delighted that so many members have


chosen to invest their hard-earned money in Foremost,” said Foremost CEO, Paul Hedges. “It shows great confidence in the company and enables us to continue driving forward with new and innovative member benefits. “The Foremost share scheme, unlike schemes


operated by other organisations, ensures that benefits are provided to every member while at the same time rewarding their investment. “This year will see members and employees


investment in Foremost increase to more than £3 million. The fact that our members have the confidence to make such significant investment into the company is a source of great pride to me and all of the staff at Foremost,” he added. Last year, Foremost Golf celebrated its 30th


anniversary and bucked the economic trend by delivering continued growth. Independent figures produced by Datatech also showed that in 2014, Foremost grew sales in key categories including irons, balls and gloves in which both the off-course retailers and the group’s on- course competitors saw sales fall. The Foremost members also out-performed


the green-grass average and off-course businesses in nine out of eleven key product categories. It is this sort of performance which has persuaded more professionals than ever before to join Foremost and become shareholders. At a time when many golf retailers were struggling to maintain their business Foremost saw sales in the ‘iron’ and ‘shirt’ categories increase by over 10%, golf balls and bags by 4% and amazingly ‘electric trolley’ sales by 20%. The group has already experienced strong


sales in the first 4 months of 2015 with the future set fair for Foremost members.


www.foremostgolf.com


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