Industry-Ecommerce


Well, the core issue that


JustEat addressed within the fast food market, and the reason why it has grown so rapidly, was the fact that whilst most local independent takeaway businesses knew that they should be online to attract a greater share of the market, most did not know how to manage this process


As easy as listing an item on amazon marketplace whereby, simply inputting a bar code, all the required information is already to hand. Ok- maybe the infrastructure would need to be a little more


sophisticated i.e. enabling a huge variety of shop fronts, fonts, styles etc to allow the retailer to maintain a point of difference and reinforce their identity, but if the data was gathered then this future could be conceivable.


Data


The biggest hurdle then is data. Or is it? As our ecommerce retailers become more demanding, will it become


everyday practice for suppliers to simply provide a .csv file to our retail partners containing everything they need? If so, then a simple upload of these to the central database would


provide everything required. So there you have it- it all seems so simple when you allow your mind to


wander and to think what the future may hold- when I get back from holiday I might just start building that database!


SGBGOLF 19


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