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PROMOTIONAL PRODUCTS Vote for merchandise


Promotional products commentator, STUART DERRICK, takes a look at political merchandise, wacky merchandise and those simple ideas which grab peoples’ attention.


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interesting to note how the media becomes fascinated by merchandise around polling time. From the Labour immigration mug to


eneral election 2015 – was it the merchandise wot won it? Probably not actually, but it is


the UKIP hoodie and the Nicola Sturgeon face masks, the parties have a five-yearly fling with promotional products which is presumably good business for some suppliers. And with the Conservatives winning this year, the next big political event is less than two years away in the shape of the European referendum. Savvy suppliers should surely be considering their options now. How about In/Out branded condoms, Let’s Seal up the Channel Tunnel Lego brick sets for the Europhobes, or metre of ale drinking glasses for pro Europeans. Get thinking!


Clamp down No idea is too wacky in the world of


merchandise. If any proof was needed, look no further than the latest gimmick from South American beer brand Salta. The brew has offered to replace the teeth lost by Argentinian rugby players playing the game. The twist is that their molars are replaced with bottle opening tooth


LittleCampers children’s play tent, and Salta’s tooth implant


implants. A special metallic tooth implant has been developed that allows players to chew food, but also to bite the caps off bottles. It’s not the first time Salta has appealed to macho, rugby mad Argentineans. It developed a tackling machine which players had to hit hard enough to win a beer, and resulted in beer sales rising by 25%. From those intent on doing damage to


their bodies, to those looking to protect them. Safety in the sun is an important issue, even in our seemingly grey and unpleasant land. Children especially need to be careful as we enter into the summer months, and B&H has come up with another colour change product to help. The Child’s Sun UV Watch is a colourful


watchband that fixes around a child’s wrist. When exposed to the sun the central disc


| 44 | June 2015


sun shades. In the past it has worked with corporate and promotional events, festivals, food and beverage companies, and the movie and music industry, and with the pop up concept still hot, they can provide an ‘in tents’ experience. While we’re being all outdoorsy, a special


mention for a rather useful item from High Profile. If there’s never a Boy Scout around when you need one, replete with knife attachment for getting things out of horses hooves, then the Banbury-based company has the answer. Its tough plastic hoof pick is perfect for equine promotions and can be moulded in a wide range of colours with the option of a relief moulded insert or four- colour printing. How did we ever


The Prime Time Company’s Silly Slicer


manage without Simple ideas, well


it?


executed are the essence of great


merchandise, such as The Prime Time


changes colour to indicate the intensity levels of UV present. It is handy for day to day travelling and for holidays helping to protect children from overexposure by warning of high ultra violet levels and it can be branded. A UV card is also available, which is flat and lightweight, so ideal for mailings and giveaways.


Outdoor options Another sunny days option for promoters


is FieldCandy’s range of swanky tents. The creative designs are set to bring a splash of colour to festivals this summer, featuring such designs as a circus tent, a VW camper, Pac Man and a house of cards. They can also be personalised to create a branded presence. The company has several products, including its two to three person Festival Explorer tent, a


FieldCandy’s big top tent


Company’s Silly Slicer. This clever little piece of kit should be essential packing for picnics. It is basically a pizza slicer and server in one. It is made from food grade silicone rubber with stainless steel so you can cut your pizza and use it to grab a piece and serve or eat it directly. From the


Slicer to the Slitter. Snap Products’ Paper Slitter is another piece of flat merchandise, perfectly sized for a direct mail campaign. If you’re tired of ripping into letters as you wrestle with opening tough envelopes the Slitter, with its hardened steel blade and plastic safeguard, is your new desktop essential. For clients, it boasts an impressive 53mm by 70mm print area which offers a full flood of colour over the product at no additional cost. It is


Snap Products’ Paper Slitter


available with a three day lead time as standard


when ordered with a full colour digital print. Look bright Another innovation comes from First


Editions which is introducing a new waterbottle, the punningly titled H2GLOW (geddit!). Available in two different styles, it has a flashing LED cap that gives the range its name. H2GLOW bottles are available for runners and cycling bottles and come in neon yellow and neon pink, with ultra-bright flashing LED beacons that are visible from 100 metres away and have a battery life of 72 hours. Whether walking to school or work,


cycling or running, H2GLOW helps users stay safe by alerting cars, other road users and pedestrians alike to your presence. The day glow florescent material is highly visible during the day, even without the top switched on. They are perfect for schools, running and cycling clubs, after dark events or even discos and raves, these bottles have the novelty factor that everyone can enjoy. Maybe they’re another Euro referendum


option. Is that a light at the end of the tunnel, or an onrushing train? You’ll decide.


www.printwearandpromotion.co.uk


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