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INDUSTRY NEWS


Epson makes it easy to print to tabletops, ceramics and more


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new DS Transfer Multipurpose Paper.


pson has unveiled the latest addition to its range of transfer papers – the


It is a great value dye sublimation transfer paper thatʼs perfect for low-to- medium producers of rigid materials. It can be used to apply decorative inks to aluminium photographic plates, iPhone cases, ceramic tiles, mugs and wood. Versatile and easy to use, DS


Transfer Multipurpose Paper is available in long rolls and is designed specifically for decorative ink transfer to hard substrates, however, it's versatile, also working with polyester- based textiles. A medium weight paper at 105gsm, the paper avoids ripples during ink transfer, always remaining stable, while its special breathable design allows the ink vapour to disperse during the sublimation process. It helps users achieve consistently sharp results with a wide colour gamut, including photographic quality


DS Transfer Multipurpose Paper


Promotional products


invoke action at MWLʼ15


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s part of its commitment to connect end-users and promote the value of promotional merchandise, the BPMA supported its awareness campaign Promotional Products Week (September 14 to 18, 2015) at Marketing Week Live 2015. The two-day show took place at London Olympia on April 29 and 30. It was designed to tackle the biggest marketing challenges in the modern era and in total welcome over 6,500 marketing and insight professionals. Pinky Van-Lare, marketing manager, BPMA, said: “Our objective was to demonstrate the value and power of branded product media by offering free personalised Cross or Shaeffer pens while discovering Elevate – a high quality clothing brand.


output, while its high ink transfer rate means less wastage. DS Transfer Multipurpose Paper is available now.


“The organiser's strategy of carefully curating the visitor profile delivered a better outcome for those exhibiting at the show. The BPMA team found the visitors to be more engaged than ever, with virtually every visitor confirming that they use promotional products. Many took part in interviews gauging buyer attitudes to promotional products.”


Launch of flexible heat transfers… and a new UK sales director for Polymark


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olymark GB has launched a new flexible range of heat transfers that offer total design flexibility from single colour to full


photographic image capability. The launch of Ultratrans comes after significant investment in cutting edge digital technology and looks to change the way that industrial and corporatewear heat transfer branding and decoration is carried out. With 200dpi and no white borders, Ultratrans offers ultra fine image detail, a range of wash performance and durability to industrial standards as well as offering high stretch and return for sports and athletic applications. In addition, Ultratrans is available in flame retardant and antistatic for specialist applications and is Oeko-Tex


www.printwearandpromotion.co.uk 100 compliant. Jim Clementson, Polymark


GBʼs managing director said: “The launch of Ultratrans represents the start of a significant investment at Polymark GB and the customer reaction has been extremely positive. The digital platform offers superb quality, more competitive pricing and increased flexibility with smaller order volumes being available on photographic designs for the first time. “In combination with Polymark GBʼs online artwork management and ordering system which allows customers to develop and manage their heat transfer designs and inventory online and in real time, and the range of Insta heat presses


from the USA, Polymark GB has developed an industry changing and compelling offering to the industry.”


Along with the recent launch of the Ultratrans range, Polymark GB continues to strengthen its


position within the UK with the appointment of Dan Savident as UK sales director.


Mr Clementson added:


“We are delighted to have Dan on board as UK sales director at Polymark.


“Dan brings a wealth of experience and expertise both within heat transfers


Ultratrans heat transfers Dan Savident


but also the wider label and packaging industry. Danʼs decision to join Polymark is especially pleasing as he started his 20 year industry career at Polymark Technographics where he joined as key account manager, ending up as managing director before going to senior roles within SML & Avery Dennison.”


June 2015 | 13 |


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