This page contains a Flash digital edition of a book.

The latest craze to hit the promotional industry

T shirts and personalised items are now being printed with very short deadlines thanks to a rise in smartphone apps. Managing director of Resolute DTG, COLIN MARSH, explains more.


ow many times have we all taken a picture with a smartphone and said wow that would make a great T shirt? But you need it quickly and have no time to find a place to get it printed in time for the event?

Fear not – the smartphone apps are coming and you can have your picture printed on practically anything in 24 hours. As smart phone apps are developed and become capable of processing images and form based data, the ability to offer personalisation on demand becomes possible. The iPhone app displayed in the image is a beta version in testing. You can take a selfie or capture that unique image and instantly order your printed T shirt ready for delivery the very next day. At the moment this app only offers T shirts, in the not too distant future similar apps will offer personalisation on mugs, mouse mats, fridge magnets and many more popular items. Given the wide range of decoration methods available now when using a DT? process (direct to anything) a whole host of products including printed food can be offered with a fast turnaround and shipped anywhere in the world.

Stay ahead of the game

Preparing for the influx of apps that will appear soon is crucial in staying ahead of the game and your competition. Mobile compliant websites are one thing, having

the ability to order from your phone is going to be very popular especially when used in connection with an event or seasonal product. We have recently witnessed Google produce new mobile orientated search

algorithms, with so many searches being performed on mobile devices it makes perfect sense to offer the ability to order products direct from the device. Taking payment from a mobile device has been

available for some time, this means with new apps the current smart phone network of millions, become

potential customers who are already out there and ready to do business.

DTG machine showing on board temperature and humidity

Avoiding summer downtime As we enter the warmer months office and business unit temperatures start to rise. Pigmented DTG ink no matter what brand can be affected by temperature and humidity. Before this becomes an issue letʼs take a look at a few ways to eliminate common problems. Windows are a huge problem if a DTG

printer is sat working in front of one, direct sunlight can heat up the ink inside or outside and cause the viscosity to change. This will make the print heads job harder and can cause a blockage in as little as one hourʼs exposure to direct sunlight. Install blinds or blank off open areas of glass with easy to apply window etch. This helps to block out heat and filter out harmful UV rays.

Humidity is not so much of an issue in the UK as in some parts of Europe but not to be ignored. During the summer months humidity can change, bear in mind 50% is about as low as you want to go in the working environment of a DTG printer. Installing a hygrometer will allow you to monitor humidity and if necessary take steps to increase levels.

Pages from an iPhone T shirt printing app

Low humidity levels will cause ink to dry in the exit nozzles of a print head causing ʻdeflectionʼ. This can also be caused when air conditioning systems remove moisture from the air during the cooling process. Once the ink is lodged into the exit holes of the nozzle it can be very difficult to remove, special cleaning solutions can help but prevention is the best and most economical solution.

For more information call 01246 202686 or email Website: | 42 | June 2015

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72