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THE DTG COLUMN


The latest craze to hit the promotional industry


T shirts and personalised items are now being printed with very short deadlines thanks to a rise in smartphone apps. Managing director of Resolute DTG, COLIN MARSH, explains more.


H


ow many times have we all taken a picture with a smartphone and said wow that would make a great T shirt? But you need it quickly and have no time to find a place to get it printed in time for the event?


Fear not – the smartphone apps are coming and you can have your picture printed on practically anything in 24 hours. As smart phone apps are developed and become capable of processing images and form based data, the ability to offer personalisation on demand becomes possible. The iPhone app displayed in the image is a beta version in testing. You can take a selfie or capture that unique image and instantly order your printed T shirt ready for delivery the very next day. At the moment this app only offers T shirts, in the not too distant future similar apps will offer personalisation on mugs, mouse mats, fridge magnets and many more popular items. Given the wide range of decoration methods available now when using a DT? process (direct to anything) a whole host of products including printed food can be offered with a fast turnaround and shipped anywhere in the world.


Stay ahead of the game


Preparing for the influx of apps that will appear soon is crucial in staying ahead of the game and your competition. Mobile compliant websites are one thing, having


the ability to order from your phone is going to be very popular especially when used in connection with an event or seasonal product. We have recently witnessed Google produce new mobile orientated search


algorithms, with so many searches being performed on mobile devices it makes perfect sense to offer the ability to order products direct from the device. Taking payment from a mobile device has been


available for some time, this means with new apps the current smart phone network of millions, become


potential customers who are already out there and ready to do business.


DTG machine showing on board temperature and humidity


Avoiding summer downtime As we enter the warmer months office and business unit temperatures start to rise. Pigmented DTG ink no matter what brand can be affected by temperature and humidity. Before this becomes an issue letʼs take a look at a few ways to eliminate common problems. Windows are a huge problem if a DTG


printer is sat working in front of one, direct sunlight can heat up the ink inside or outside and cause the viscosity to change. This will make the print heads job harder and can cause a blockage in as little as one hourʼs exposure to direct sunlight. Install blinds or blank off open areas of glass with easy to apply window etch. This helps to block out heat and filter out harmful UV rays.


Humidity is not so much of an issue in the UK as in some parts of Europe but not to be ignored. During the summer months humidity can change, bear in mind 50% is about as low as you want to go in the working environment of a DTG printer. Installing a hygrometer will allow you to monitor humidity and if necessary take steps to increase levels.


Pages from an iPhone T shirt printing app


Low humidity levels will cause ink to dry in the exit nozzles of a print head causing ʻdeflectionʼ. This can also be caused when air conditioning systems remove moisture from the air during the cooling process. Once the ink is lodged into the exit holes of the nozzle it can be very difficult to remove, special cleaning solutions can help but prevention is the best and most economical solution.


For more information call 01246 202686 or email info@resoluteink.co.uk. Website: www.resolutedtg.co.uk | 42 | June 2015 www.printwearandpromotion.co.uk


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