news
Stewart Golf shines in the PGA spotlight
S got. The company took out
four of its staff to build and then man the 400 sq. ſt. stand, but had to call in help from its Canada, US, Japan and Australia distributors to deal with the volume of visitors and enquiries. The Golf Channel even picked out the X9 Follow as one of the highlights of the show and featured it in a live broadcast from the show, with the presenters demonstrating how the trolley was able to track a golfer’s movements even in the confined space of the channel’s on-site studio. CEO Mark Stewart said: “The response we got to all our
products - but especially the X9 Follow and R1 Push - was almost overwhelming. We were constantly busy from the start of each day to the end - people wanting demos and to talk about working with us. “The X9 Follow being selected by The Golf Channel as one of their highlights of the show was a great endorsement too - for us to have been picked out of all the tousnds of exhibitors and tens of thousands of products, was something we never expected.
www.stewartgolf.com
tewart Golf exhibited on its own dedicated stand for the first time at the PGA Merchandise Show 2015 and says it was “almost overwhelmed” by the response it
SMS Inc. announces 2014 golf participation figures
S
ports Marketing Surveys INC. (SMS INC.) has revealed the results of their investigation into the British golfer and their playing habits, a review which has been run annually since the mid-1990’s. Golf participation in Britain finally stabilised in
2014, just above the 3.3 million mark, offering hope to the golf industry aſter a decade of decay. This follows news that 2014 saw an increase in the number of rounds played by 3.5% compared to 2013 (SMS INC. 2014 GB Rounds Played Monitor) following a warm and dry summer, without any UK based major sporting events. A local and victorious Ryder Cup in Scotland – with good weather around it – will have boosted interest and play frequency. Further good news from additional SMS INC. intelligence confirms that equipment
sales in GB have levelled across most categories in terms of volume and value, suggesting the ‘downturn’ is over. Although golf participation remains at its lowest level for over a decade, SMS INC.’s
study signposts clear progression and opportunities for the sport to grow. For the second consecutive year female participation has risen, as has the number of ‘avid’ golfers (who play at least once a week on average). It is this group of golfers (avid) who define and guide the sport, so the industry should be buoyed by the additional 53,000 players whose play frequency brought them into this dedicated category in 2014. As per the 2013 statistics, a cause for concern is the number of ‘infrequent’ golfers, who
play less than 12 times a year, which is at its lowest on record in this millennium (1,786,000). Time is a major factor influencing player numbers, and may be the significant reason behind the decline in infrequent golfers.
www.sportsmarketingsurveysinc.com
Motocaddy launch waterproof trolley bag
M
otocaddy has extended its cart bag range for the 2015 season with the introduction of a premium-priced waterproof model designed to perform in all weather conditions.
Weighing less than 2kg, the ultra-lightweight and hi-tech Motocaddy Dry-
Series bag has been constructed using a 2000mm-coated waterproof fabric to ensure complete protection from the rain for both golf clubs and accessories. As well as hardwearing zips that are both thermo- sealed and nylon-coated, the top- of-the-range bag also boasts a special ‘zipper garage’ that further shields the zips from rainfall. “The new Dry-Series is the most technical bag Motocaddy has ever
produced and the product of some serious R&D investment,” said Motocaddy marketing manager Oliver Churcher. “It’s made from a waterproof nylon fabric selected to offer maximum waterproofing and ultimate durability, while all of the bag’s features are designed specifically for use on a trolley.”
www.motocaddy.com 8 SGBGOLF
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