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in store and marketing emails. Create professional looking graphics and ensure you find out the correct dimensions for different platforms.
Next, create and beta test the Christmas section on your website to make sure it all works correctly before it goes live. In early November, launch the Christmas section on your website following beta testing. Start building and testing marketing emails.
In mid-November, start to target early birds by encouraging consumers to get their shopping done early. Give them a sense of urgency by reminding them there’s only one pay day leſt until the big day. By early December, your Christmas
campaigns should be in full swing. Time to monitor your campaigns against stock levels – are you promoting the right things? Tweak marketing collateral if you need to.
If you’ve planned a ’12 Days of Christmas’ campaign, start it now. If you’re running it on social media, ensure to cross promote it on other channels.
In late December, try to create a sense of urgency again - send out reminders of opening times and your last online order dates for Christmas.
Consider promoting a list of your last minute ‘hero’ giſts at this point – which products are a sure fire hit with anyone? If you’re doing Boxing Day sales, ensure
promotions are ready and scheduled beforehand. Some retailers now launch their Boxing Day sales online on Christmas Day. If so, schedule an email as well to let people know. In early January, promote sales and send
out your post-Christmas messages, e,g. “Did you get what you really wanted? If not, treat yourself to it now!”
Now chill - before repeating the process all over again.
This is an abridged version of Cybertill’s Christmas Retail Guide. If you would like a copy of the full version please call Cybertill on 0800 030 4432 or email
enquiries@cybertill.co.uk
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