SMS INC. STATS BALLS ❖ 11% buy only once per year
❖ The on-course pro shop remains the number 1 point of purchase for golf balls in 2014 (over a third of ball purchases are made here)
❖ More than three-quarters buy balls by the dozen
❖Women are more likely than men to buy balls in packs of three
❖ The average expenditure on a dozen golf balls in the UK is £24.93
TROLLEYS ❖ One in five female golfers bought a trolley in 2014
❖ Females, younger (under 35), and higher handicap golfers are the most likely to purchase a trolley from an internet specialist golf retailer
❖ (Of those golfers who purchased a trolley in 2014) Male golfers spent on average 29% less than female golfers
❖ One-third of trolleys purchased in 2014 were from an On Course Pro Shop
The average expenditure on a trolley in the UK in 2014 was £261.91
11
❖ 45% of golfers do not know the ball composition that they currently play with
❖ Feel is the most important factor influencing golf ball choice of usage
12% of golfers buy balls monthly
❖ Male golfers spend more on average on golf balls than female players
average
Average spend based on handicap (those who bought in 2014) Category 1 Category 2 Category 3 Category 4 £320.59 £295.82 £227.07 £275.82
Mean
For more information please contact: LAURA PUDDLE – SPORTS PARTNERSHIPS & MARKETING MANAGER at SPORTS MARKETING SURVEYS INC. Tel +44 (0) 1932 345 539 /
info@sportsmarketingsurveysinc.com www.sportsmarketingsurveysinc.com
SGBGOLF
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56