Industry-Ecommerce
Follow similar but non-competitive businesses and interact on their posts to boost your visibil- ity. A key thing to note about engagement on Google+ is +1s, which are the equivalent of ‘likes’ on Facebook. In terms of what to post, photo and link posts are great for engagement when around 100 characters of text accompanies them. Remember to include keywords. Short and snappy text only posts do perform well, but are more likely to generate comments rather than shares.
7. Catch their eye Experiment with different eye-catching
content – Google+ supports GIFs (moving pictures) so try creating your own online at Make a GIF (
www.makeagif.com) and sharing them! These perform particularly well for sharing and set Google+ apart from other networks. Another example is if you’re a fashion retailer, try creating exclusive outfit collages for Google+ to give customers more of a reason to follow you on there.
8. Cross promote Try to cross promote your Google+ profile on
your other social media channels, especially if it’s new. Your followers on Facebook, for instance, may not know you have a Google+ profile and would like to follow you on there, or
vice versa. This is also a good way to encourage reviews from customers on other networks.
9. Monitor comments It is important to monitor Google+ at all times
for comments, customer feedback and potential complaints. For this, you can use sites such as Hootsuite (
www.hootsuite.com) to keep on top of all social media mentions. Reply to all comments, good or bad, to engage with customers and ensure they don’t feel ignored.
10. Hangout with your customers ‘Hangouts’ are another useful feature of
Google+. These allow you to start video conferences of up to 10 people, or to broadcast yourself via video to fans. This is a great way to start a debate, perform a tutorial or encourage fans to share tips with one another. You could even run a competition by ‘interviewing’ fans to become your next brand ambassador, for example. For these to work, it’s best to build up a sizeable following first, and make sure to cross promote the hangout as much as possible across social media networks and other platforms. For fashion retailers in particular, this feature could be used to film seasonal fashion shows or in-store events and broadcast them to fans online.
11. Analyse your performance The Google+ ‘Insights’ page is incredibly useful in that it allows you to monitor how well your posts are performing and how you can improve. It is split into three sub-pages; Visibility, Engagement and Audience. Take a look and use the findings to do more of what works well and less of what doesn’t. It can even tell you how many people have clicked on the map to find out the location of your shop(s) or asked for driving directions.
12. Content Calendar As mentioned above under SEO, it’s a good
idea to create a content calendar for social media so you know what to post and when, and ensure that you’re posting about relevant topics. Here are our top tips:
• Add dates for key seasonal themes – e.g. Christmas
• Plan for events – utilise social media to promote in-store events and sales
• Recycle and re-use content – use old content you may have, e.g. blog posts or images, and tie in with topical stories at the time
• Curate content – monitor other people’s content and share things you like on your pages (with credit given of course)
• Crowdsource content – ask followers what they want to see on your page, what products they love or even what they would like to win if you run a competition
• Ask your staff what they’d like to post about – for instance you could do a ‘Staff Picks’ series of posts about popular products or key trends
Cybertill provides retail software, including
fully integrated EPoS and ecommerce, which allows retailers to sell in store and online seamlessly. Cybertill is cloud-based, which means
retailers can access the software from anywhere and see live stock levels, sales and orders as well as manage their loyalty programme, promotions, purchase orders and customer details with support 365 days a year. It's like carrying your office around in your back pocket.
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