SMS INC. STATS WEDGES


13% of female golfersbought at least one wedge in 2014, compared to one- fiſth of male golfers


❖The average expenditure on golf wedges in the UK in 2014 was £100.62


❖The under 35 golfer was the most likely to purchase a wedge from another avenue than the on course Pro Shop


Those who bought wedges - Pro Shop On Course (2014)


10 20 30 40 50


10 0


❖Female golfers spent on average £15.00 less on wedges in 2014 than males


❖The Under 35 age group was the only group whereby the On Course Pro Shop was NOT the most prevalent point of purchase for wedges


Overtwo-fiſths of wedges purchased in 2014 were from an On Course Pro Shop PUTTERS


❖1 in 5 golfers bought a new putter in the last 12 months


❖Feel off the club face is, by some margin, the most important factor in putter purchases, ahead of head shape and shaſt length


❖Shaſt length and club weight were considered much more important by women than men


SGBGOLF


Total 41.1% Male 40.5% Female 47.1%


Under 35 - 25.9% 36-50 - 40.6%


51-65 - 42.1% Over 65 - 47.3%


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