Media Partners FEBRUARY 2015 THE EUROPEAN TRADE MAGAZINE
Contents FIRST WORDS The most significant story this month
is undoubtedly the decision brokered between Sky and the R&A to broadcast The Open for the next five years in a deal reportedly worth £75 million. The
deal sadly ends the BBC’s 60-year affiliation with the Open. There has been no shortage of comment from
all within the industry and indeed there has been harsh criticism from notable golfing figures including Rory Mcllroy and Lee Westwood. The BBC is now leſt with the sporting heavyweights of bowls, the BDO darts and the boat race! It's a shame but the writing has been on the wall for a long time. It just confirms a feeling I’ve had for a long time that the TV licence fee is no longer fit for purpose.
REGULARS
4 News SMS Inc.- FootJoy- adidas Golf
26 Front of Shop Focusing on Equipment
28 Review KBS
32 Competition Motocaddy
Well unless you’re a fan of Eastenders! I'm not an advocate of the Murdoch Empire at
all but it's hard to argue over the quality of their coverage. Take cricket for example- the coverage is second to none and over £150 million has been invested into the game, including state school participation and the women's game. I remember the derision from the cricket community many years ago but it has long since been forgotten. I hope Sky continue this investment within the game of golf. I think head has to rule the heart as much as it pains me to say it. I’d be interested to hear your views so please get in touch.
Alex Fordham, managing editor Twitter: @SGBAlexFordham
FEATURES
10 PGAE The Power of the Pro Am
12 Ecommerce How to make 2015 your most profitable year
14 Launch Pad XXIO
16 Ecommerce Google Plus
20 New Launch Miller Brown
22 Show Review Paul Trow in Orlando
32Review Motocaddy
34Mulligan The Independent Voice
Issue No. 138 On the cover:GolfBuddy
PGA SHOW REVIEW SRIXON LAUNCH EQUIPMENT GUIDE 2015
SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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