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INDUSTRY | INTERNATIONAL NEWS | 57
USING DATA TO IMPROVE STUDENT RETENTION
Metropolitan University College in Copenhagen, Denmark, uses Business Intelligence to beter understand the causes of drop-outs and take measures to improve student retention and completion
In today’s competitive higher education landscape, it’s vital for universities to be able to analyse student data. This enables management and board members to take appropriate measures to improve key performance indicators like retention and completion, which are used to calculate university rankings. When Metropolitan University College was
looking for Business Intelligence software to gain beter and faster insights into the information hidden in its student information system, it opted for the Pentaho Business Analytics platform. Pentaho enables Metropolitan University to extract, transform and load data on 10,000+ students held in different systems and makes it available for easy reporting and detailed analysis.
Replacing the manual system Birgite Merris-Vejlund, Consultant Student Services, Metropolitan University College, explained: "Before Pentaho, we used an Excel-based system to extract data from the student information system. Not only was using this manual system very time- consuming, it was also prone to human error and unable to analyse all the data required to truly understand student performance." Birgite and her team needed a tool that would
help them automate and speed up data preparation, whereas the management and board members sought the analysis and reporting tools that would allow them to track student performance more effectively. Such data-driven decisions require reliable and trusted numbers. Consequently, quality and completeness of the data extracted from the student information system was an important consideration.
Detailed view of each data point Birgite’s team now use Pentaho's Data Integration tool (PDI) to extract the data from the student information
system, saving considerable time and minimising errors. New drill-down reporting capabilities and the ability to apply different filters give the university management a much more detailed view on each data point. This helps them to understand why students are dropping out so they can take concrete measures to improve retention and completion. The system also provides an easy way to see an overview of the entire student population so that it can target its recruitment efforts appropriately. For example, it may decide it needs to atract more male students or younger students. Birgite explains: "With Pentaho our university
gains beter insights into its student data much faster, helping it to understand student performance and identify critical factors to prevent students dropping out. Compared to the solution we used before, data preparation with Pentaho is not only much faster but the data is more exact and we can really drill down into each detail."
Looking ahead Currently two analysts prepare the reports for the University management and the board members twice a year. They also generate ad-hoc reports as needed throughout the year. Metropolitan University plans to roll out Pentaho’s user console, which will give board members and management access to self-service reporting. Finally the University is looking into the possibilities of blending the data from the student information system with other economic data. ET
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