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New website helps Loughborough launch
Leicester marketing agency Rock Kitchen Harris helps Loughborough University launch a new campus in the capital with the design of a website
lborolondon.ac.uk Loughborough University in London
(LUiL) is the internationally renowned institution’s new postgraduate campus, which is due to open in 2015. Located at the heart of the Queen Elizabeth Olympic Park in Stratford, where athletes inspired the nation during the 2012 Games, this dynamic location is a great set ing for programmes centred on enterprise and innovation. With a great range of programmes, students of sport, business, media, creative and digital technologies will fi nd this academic community particularly appealing. After working with the University
on a range of digital projects, Rock Kitchen Harris was the clear choice for the new website, as Mike Caine, Dean of Loughborough University in
London explained: “We’ve always been extremely pleased with the work produced by Rock Kitchen Harris, so we were keen to get the team on board for this project. Loughborough University in London is an exciting and important step for our postgraduate offering, so it was vital that we had an agency on board that we could trust. The new website certainly doesn’t disappoint.” Rock Kitchen Harris was tasked
with the challenge of building a great website that effectively communicates Loughborough University’s international reputation, while promoting the campus’ metropolitan location, over 100 miles from its parent institution. Paul Sculthorpe, director at Rock
Kitchen Harris, commented: “Not only did we need to build a website that was easy to use and visually appealing, but we also had to ensure it communicated LUiL’s values. We wanted the website to show how both UK and international students will have access to world-class facilities and world-leading academics.”
Left: The new campus will be located at the heart of the Queen Elizabeth Olympic Park in Stratford
Taking cues from the LUiL
prospectus and opting for a simple yet striking design, Rock Kitchen Harris worked closely with the University team to ensure the style and structure of the new website refl ects the emerging brand of Loughborough University in London. www.
lborolondon.ac.uk uses clean, modern lines and high-quality photography to show how the University will maximise the opportunities off ered by its metropolitan location. To simplify management of the
website and reduce ongoing costs, Rock Kitchen Harris also developed a full-featured Content Management System that enables the University team to easily keep the site up to date. Flexible page templates allow staff at LUiL to create bespoke and visually interesting site pages with minimal training whilst retaining a strong look and feel throughout.
“Not only did we need to build a website that was easy to use and visually appealing, but we also had to ensure it communicated LUiL’s values”
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