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Abacus becomes an official licensee of The 2014 Ryder Cup
Perthshire, Scotland. As an Official Licensee to The 2014 Ryder Cup,
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the Swedish brand will produce an exclusive collection for the 40th edition of the Ryder Cup with stretch waterproofs, wind jackets, fleeces and polo shirts all featuring in the collection. The selection will be made available in
retailers across Europe in addition to the merchandise tent at The 2014 Ryder Cup, held at The Gleneagles Hotel from September 23-28. “The Ryder Cup shares many similar attributes
with the brand, so it seemed a natural fit for Abacus Sportswear to be appointed as an Official Licensee,” said Richard Hills, director of Ryder Cup Europe. “The high quality of Abacus Sportswear’s
products, together with the company’s commitment to grow distribution, will help us further market our brand and promote one of
bacus Sportswear has announced its Ryder Cup licensee agreement for this year’s event at The Gleneagles Hotel in
sport’s greatest events.” Aligning Abacus Sportswear with golf’s most
prestigious event is an important strategic collaboration for owner Sven-Olof Karlsson, who believes both brand’s respective heritage and passion for the game has helped establish this new partnership. He said: “The Ryder Cup is undoubtedly the
biggest event in golf, and one of the most anticipated sporting events across the globe. With Abacus Sportswear standing for quality, craſtsmanship and tradition, The 2014 Ryder Cup collection will help showcase to the world our functional and stylish clothing and our commitment to excellence. “The licensee agreement further endorses our
team’s ability to develop market-leading products, which we are excited to bring to Scotland in September, and provides a platform to grow our relationship with The European Tour and The Ryder Cup.”
www.abacussportswear.com
clubs across the UK and Ireland this season. Joe Senior, a former Challenge Tour player and
technician with Acushnet Europe and Cobra Puma Golf has been appointed to lead the Bridgestone Ball Fitting Challenge at golf clubs in Scotland, Ireland and North West England. He joins Joe Di Stefano and Danny Osborne as part of the Bridgestone ball fitting team that last year fitted a record 3,600 golfers in the UK and Ireland. “Joe’s appointment reflects our
determination to grow the ball-fitting programme and help golfers enhance their game through finding a ball that fits their swing
Bridgestone expands ball-fitting team B
ridgestone Golf has added a third ball technician to cope with the increasing number of fitting sessions booked at golf
speed,” said Steve Kettlewell, managing director of Bridgestone Golf, UK. “The Ball Fitting Challenge schedule has more than doubled from last year, so we’re very pleased to have someone of Joe’s knowledge and expertise to help us respond to the growing demand.” “I’m really excited to be joining Bridgestone and
showing golfers how they might make a big improvement just by changing their ball,” said 31- year-old, Lancashire-based Senior, who recently conducted his first official fitting at Strathclyde Park Golf Centre in Scotland. “The Ball Fitting Challenge is really picking up momentum aſter a fantastic year in 2013 and I’m looking forward to growing the reputation of Bridgestone Golf balls further.”
www.bridgestonegolf.com 4 SGBGOLF
Lamkin Grips re-launch website
easy to navigate and easy to understand information about all things grips, the new website at
www.lamkin.co.uk is a portal for any golfer that wants to reap the performance benefits of having the right grip for their game. Bob Lamkin, CEO of Lamkin grips, explains that the new website is one of the final pieces in an important period for the Lamkin brand. “In the last 6 months we have introduced the first new company logo in 88 years, we have begun an exciting new Tour program with ambassadors such as Justin Rose and Brandt Snedeker, we have introduced what I believe is our most functional and technologically advanced grip, the UTx and now we have a bold new website that communicates what the Lamkin brand has to offer in a modern, accessible way.” With a dedicated social media section,
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grip tips from Lamkin ambassador Arnold Palmer and video tutorials on the company’s range from CEO Bob Lamkin, the new website enables golfers to keep up to date with the latest developments from the brand, to benefit from the advice of one of the game’s greatest golfers and to get an insight into the Lamkin brand and products.
www.lamkin.co.uk
amkin Corporation has announced the re-launch of its company website. A fresh new look with
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