news
Two new push trolleys added to Big Max’s portfolio
B
ig Max has introduced two new push models to its range of push trolleys.
The first new model is the IQ+. Taking the basic design of the IQ, the IQ+ delivers all of the benefits of its predecessor and then adds a whole lot more. Standing at just 61 cm high, 45 cm wide and 38cm deep when folded, the IQ+ is ultra-compact and will fit in virtually any car boot along with a full golf bag. Aſter deploying the ‘one shake’ unfolding mechanism, the IQ+ benefits from robust construction ideal for any size or weight of bag. It is available in a range of colourways. The second new trolley from Big Max
is the Ti1000 AutoFold. Combining Big Max’s best ever selling trolley, the Ti1000, and the unique folding system from its AutoFold trolley, the Ti1000
New study reveals UK golfers social media habits
and highlighted that across all age categories 62% use Facebook, 25% LinkedIn and 24% Twitter. These figures peaked in the Under-35
R
age category where 80% use Facebook, 64% Twitter and 16% LinkedIn. It also revealed how UK golfers are
trusting social media channels to learn about golf, with 54% using these channels to follow Tour players, 43% seeking coaching and swing advice and 43% looking for information on new products from leading equipment manufacturers. Mikko Rantanen, CEO of GameBook
Inc, said: “It is vital for the golf industry as a whole that we understand how golfers are using social media channels to learn, communicate and engage with like- minded individuals. “This research reveals over a third of all GameBook users are active on social media on a daily basis and activity peaks among the Under 35s (55%), drops during mid-life (29%) and then, surprisingly, returns among over 55s (40%).”
www.golfgamebook.com 12 SGBGOLF
esearch commissioned by Golf Gamebook, the free smartphone app, polled over 4,000 UK golfers
Sundog Eyewear launches new lenses
S
undog Eyewear has expanded its range of golf- specific Mela-Lens glasses to more than 20 models to offer improved vision and reduced eye fatigue for performance-seeking golfers.
AutoFold integrates the best of Big Max into one complete trolley. The Ti1000 has a compact design
and stable construction that accommo- dates even the largest Tour bag. When it comes to packing away, one simple hand move- ment collapses the Ti1000 AutoFold with even the front wheel tucking in under the body of the trol- ley as part of the movement.
www.bigmaxgolf.com
The Mela-Lens technology incorporates
synthesised melanin to filter out 98% of Blue light, one of the main causes of eye fatigue. The lens also provides golfers with complete protection from Ultraviolet A, B, and C light to help avoid long-term damage to their eyes. “This breakthrough technology relieves the eyes
of fatigue and can even improve alertness and energy levels on the course,” said brand manager for Europe Matthew Hazelden. “Through filtrating the ‘Blue’ light rather than completely blocking it out, the Mela-Lens technology maintains a colour balance to provide natural protection for the eyes and surrounding skin area. “The Mela-Lens minimises colour distortion and sharpens the definition of details, so players will be able to see more clearly what’s in front of them.” One of the new models in the Sundog range is the
Laser, which boasts a stylish and lightweight MaxFlex Rilsan frame with open-bottom lenses for both performance and comfort. The nose bridge on the Laser glasses has Megol pads with co-injected temple tips to prevent slippage and increase comfort.
www.sundogeyewear.com
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