BUYINGGROUPUPDATE
Time for clubs to realise what an asset the PGA Pro is
TGI’s Senior Retail Consultant Ian Martin comments on why clubs aren’t making the most of their PGA Professional T
oo many golf clubs aren’t utilising the expertise and experience they have at their disposal – the PGA Professional.
The Pro Shop is the ‘hub’ of all golf clubs and as such the club
management should be looking to use this facility, and the expertise within, to build and establish a successful community.
Foremost Golf lends its Support to
National Golf Month Foremost is part of a growing group of governing bodies and other
interested parties who see National Golf Month as a vehicle to attract new players and to entice lapsed golfers back into the game. Participating Foremost professionals will provide new and lapsed
players with a free half hour lesson as part of the National Golf Month activities while the group’s members with digital communications will also be encouraging their local club members to bring along a friend for a free shared lesson. “We are delighted
Most phone calls, enquiries and even deliveries are directed to the Pro
Shop, so ensuring this first point of contact has the correct knowledge and knowhow can be pivotal to the success of what happens next. Nine times out of 10 a potential new member will speak to the Pro first,
so he/she must have all the tools required to deal with these situations - the club and committee must realise this and must empower the pro to deal with it his/her way. It’s not all one-way traffic however; let’s not forget the Pro has a duty to help the club too. Everyone should be working towards the same goal of making the club stronger, with more members as well as increasing the experience and enjoyment for those who are part of the club. Too many times we hear Pros saying ‘the club doesn’t listen to me’ or
that ‘the club aren’t proactive enough.’ Well why not write down the ideas you have and present them to the club? Simple? In my retail meetings I oſten explain the business relationship between the triangle of the door, counter and fridge, and in a golf club environment this is replaced with the Pro, the committee and the members. By working together and trusting that everyone is driving for the good of the whole club then the members, the golf club and the pro will all prosper and succeed together. So secretaries, committees and Pros it is time to start talking and
listening to each other, with one united goal – the benefit of the club and all involved with it!
30 SGBGOLF
to announce that Foremost Golf is to lend its full support to National Golf Month this May,” said Paul Hedges, CEO of Foremost. “It has been well documented that participation has been falling and it is incumbent on all of us within the industry to try to rectify that situation. “We see National
Golf Month as an ideal vehicle to attract new players and to entice a large number of lapsed golfers back into the game. It is good for golf at both a local and national level and represents an ideal opportunity for Foremost members to reach out to a whole new customer base but ultimately to grow the game locally as well as nationally.” The National Golf Month promotion was instigated by the British
Golf Industry Association (BGIA) and is supported by Foremost, England Golf, the Scottish Golf Union, the United Kingdom Golf Course Owners Association (UKGCOA), the Organisation of Golf Range Operators and other interested parties.
www.foremostgolf.com
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