22 | PROMOTION: JOHN CHEATLE | SCHOOL LIFE


W: www.ie-today.co.uk


LOOKING FOR A LONG-TERM RELATIONSHIP?


When you’re considering the company that provides your schoolwear, sports kits and associated items, do not overlook one very important element: security of supply.


Security of supply is just as vital as geting the combination of the other, more obvious factors right, such as value, service, flexibility and your school’s choice of delivered outlet option, whether through an on-site school shop, a handy retail outlet, online, mail-order or direct selling. Security through the supply


chain is sometimes not taken into consideration and this omission can lead to serious and challenging consequences for schools – and irate parents, too. Many suppliers will happily


agree to commit to supplying schools with a considerable undertaking of uniforms and sometimes sportswear as well, yet part way through the year they can begin to falter in maintaining adequate stocks or being able to replenish stocks when there is a particular run on a popular item or series of items. This is when they need to have an excellent relationship with their own suppliers, and this is also when bigger operators can succeed where smaller ones fail. Occasionally, a supplied uniform


brand may even have a faulty batch and it is the largest operators, not the small, independent units, who will have more success in geting such issues put right promptly and effectively. There is also the ‘people factor’.


If you and your chosen schoolwear supplier are going to enjoy a happy and long-term relationship, where school uniform provision becomes an intrinsic part of the fabric of the school and its character, you need to feel you can trust the supply team to deliver. And, when the inevitable hiccup does occur, you need to know that they will be capable of solving the problem quickly and efficiently,


before it becomes a major issue. The John Cheatle Group is


the UK’s largest independent schoolwear supplier, three times larger than its nearest rival and supplying 1,200 schools around the UK with uniforms and sportswear. Established in 1937 and still a family-run business, John Cheatle puts service, value and choice first, and its extensive team of experienced staff (it runs 45 on-site school shops plus 35 retail outlets as well as selling direct to schools and online) often goes the extra mile to ensure pupils are kited out with the right uniform, in the right place and at the right time. John Cheatle’s supplier network is considerable, ethical and well-established. What’s more, in addition to John Cheatle’s significant buying power – which means it gets precedence over smaller suppliers and can obtain beter discounts to pass on


"JOHN CHEATLE'S SUPPLIER NETWORK IS CONSIDERABLE, ETHICAL AND WELL- ESTABLISHED"


to schools and parents – schools do not have to fit a ‘one-type-only’ supplier experience. All schools are different and so a variety of options may be preferred. John Cheatle is unique in being able to supply almost any combination of options in schoolwear and sportswear, along with all the leading branded and unbranded source suppliers. John Cheatle is also able to help


schools update and refresh sports kits, using the best and most appropriate brands available. High- performance fabrics that pupils really want to be seen in make a big difference to the morale of an away team. John Cheatle works with schools to provide long-lasting solutions that perform but do not cost the earth for parents. It could be argued that all


schools are looking for long-term supplier relationships. Having consistency of supply determines appropriate quality, manages expectations, builds relationships and takes headaches away from hard-pressed staff and bursars. So, make the right decisions from the start, decisions that will enable long-term, successful relationships to flourish. iE


John Cheatle T: 0116 299 0925 E: Justin.cheatle@john-cheatle.co.uk W: www.john-cheatle.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40