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Brittany Ferries talks ‘scents’ during peak-period holiday promotion


Lucy Huxley


Brittany Ferries is giving away 20 bottles of ‘Nina by Nina Ricci’ perfume to the agents who make the most bookings of its holidays throughout January and February. The ferry company is running the peaks sales incentive as part of its renewed focus on the trade. Brittany is hoping to encourage


agents to push its holidays, especially while it is offering 25% off all early bookings, except for customers on golf holidays. The saving applies all year, even during school holidays, and runs until midnight on February 3. The ferry company is giving


away the 50ml perfume bottles to promote a new feature on its


CRUISE NEWS IN BRIEF


Marco Polo to set sail for blooms with a view Cruise & Maritime Voyages’ Marco Polo will operate a flower-themed itinerary from March 30. The five- night sailing from Tilbury takes in Amsterdam, to see the tulips, Rouen and Zeebrugge. Guests will have the chance to visit Keukenhof Gardens and Claude Monet’s garden in Giverny. Prices lead in at £399. cruiseandmaritime.com


Paul Gauguin unveils new Fiji sailing for 2015 Paul Gauguin Cruises is offering a new 10-night round-trip from Fiji as part of its 2015 programme. The vessel Paul Gauguin will set sail from Lautoka, Fiji, visiting Ile des Pins, New Caledonia; Noumea, New Caledonia; and Port Vila, Vanuatu. The sailing departs on October 31, 2015, with fares leading in at £2,721. pgcruises.com


16 January 2014 — travelweekly.co.uk • 27


vessels where customers can use an iPad app in the ships’ onboard shops to match a perfume to their personality. Agents who make a Brittany


Ferries Holidays booking should email trade.support@ brittanyferries.com to be entered into a draw. Winners will be notified in early February. Communications director


Stephen Tuckwell said 17% of all passengers booked through the trade, but only 2% of the total were ferry-inclusive holidays, suggesting there is potential for this to increase. The company pays 6% commission on ferry-only bookings but up to 15% on holidays. brittanyferries.com


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