NEWS YOU CAN USE — OPERATOR NEWS
OPERATOR NEWS YOU CAN USE
USAirtours doubles Florida villas after opening US office Juliet Dennis
USAirtours has more than doubled its Florida villa inventory after opening its own office in the state. The operator now offers 1,100 villas in Florida, compared with just over 500 previously, and will release a Florida Villa Holidays brochure at the end of this month. It features villas in coastal
resorts as well as Orlando to allow for twin-centre breaks, such as a trip to the theme parks and then a beach stay. To help agents sell the product, the operator has added a USA Villa Expert module to its online training course, at
usaagent.co.uk. Agents who complete the
“We would not put anything on sale unless it’s been inspected because the villa rental market is still like the Wild West. There are no official star ratings, and consequently the quality of the product varies dramatically from supplier to supplier,” he said. About 60% of USAirtours’
module could win an iPad mini. Chief executive Guy Novik
said having Florida-based staff meant USAirtours could inspect properties itself rather than relying on third parties.
Florida sales are for villas. Novik said: “There is increasing demand, particularly from families and groups, because you get much more value for money.” Some villa complexes offer
facilities such as a clubhouse, pool, tennis courts and play areas for children.
usairtours.co.uk/ villas
Incentive award card eases tax burden
USAirtours has launched a tax-free Incentive Award Card which rewards agents with £20 for every booking. The operator loads cash on to the card, which can be used as a debit card in any shops but cannot be used at cashpoints. Agents must register for it on USAirtours’ website. The card is HMRC-approved and the operator pays any tax and national insurance liaibility. Funway Holidays is the only other operator offering such a scheme.
16 January 2014 —
travelweekly.co.uk • 21
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