Christmas Lighting
‘Tis the Season!
With Christmas just around the corner, we talk to some of the lighting companies charged with brightening our streets in the lead up!
Christmas is such a wonderful time of year, and the introduction of lots of little twinkly lights to our high streets just seems to add so much magic to the darkening winter nights. Cities and shopping centres around the country always tend to be ahead of the curve with Christmas lighting, getting us in the mood for the festivities early in the hope that we get excited and spend, spend, spend.
The team at MK Illumination understands that Christmas Lighting is one of the most powerful tools for guaranteeing much–needed sales during the Christmas period; “While the everyday man in the street could be forgiven for thinking that decorations and lights are simply installed to symbolise the festive period, the reality is that no
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stone is left unturned when it comes to the design and installation of festive displays nowadays, and they now play a significant role in helping to dictate the overall success of the Christmas trading period,” explains Paul Dove, Sales Director at MK Illumination. Dove believes that the economic
downturn has had a positive effect on the festive lighting industry, as shopping centres value the addition of Christmas lights as an essential marketing tool to help attract customers. “The retail industry felt the full force
of the recession due to falling customer spend, and this left shopping centres and towns across the country with many empty units as retailers felt its full impact,” he explains. “This inevitably had a knock–on effect on our industry
with some schemes delayed and budgets slashed for others. But rather than dismissing Christmas lights altogether, many decision–makers realised that festive lighting displays can play a much greater role in generating excitement and attracting footfall in the run up to Christmas”.
Christmas lights have the ability to draw people into the festive season. We see the magical lights and feel the urge to be generous and indulgent, which is exactly what shopping centres rely on. Whereas once upon a time the addition of a few garlands and lights over the festive period was plenty, shopping centres are now starting to push the boundaries with their installations in an attempt to create a more attractive display than neighbouring schemes.
www.a1lightingmagazine.com
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