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Hartwell brings lines to Rosetti

Aria veteran moves over as Seymour Duncan and Fusion bags also join Rosetti line-up BY RONNIE DUNGAN

ARIA BOSS Martin Hartwell has joined Rosetti as MD, taking both the Seymour Duncan pick-up brand and Fusion accessories range with him. Hartwell has been installed as managing director with immediate effect, bringing some 27 years experience in music retail and wholesale. Doug Ellis and Barry

Warner, co-chairmen of Rosetti, said: “We are extremely pleased to welcome Martin to Rosetti. His expertise and leadership

have proved highly successful and we are looking forward to taking Rosetti from strength to strength with Martin at the helm”. Commenting on the appointment, Hartwell added: “I’m delighted to be welcomed to Rosetti, the role represents a great opportunity to work with one of the industry’s longest- established and highly respected distributors.” In a triple coup for the

firm, it is now the exclusive distributor for Seymour Duncan and D-TAR products for England, Wales and Northern Ireland (with-

“ HARTWELL: Rosetti-bound

Aria continuing to sell in Scotland and Ireland) and also Fusion products for the UK and Ireland.


WESTSIDE HAS signed up Sigma Guitars, a US- owned, Far-East-made acoustic brand that was launched in 1970 in response to the Japanese copy market. Germany company AMI

has resurrected the name. “This is where the circle closes,” said the firm in a

statement. “’Sigma Guitars Est. 1970’ has returned and we at AMI are proud to be part of this legend.” “It is a great honour that

we were able to obtain for some parts of the world the rights of the time-honoured name ‘Sigma Guitars Est. 1970’ as well as the distinctive Sigma logo. Our business partner and guitar

manufacturer is one of the most respected makers who has been building outstanding quality guitars for over 20 years.” Sigma guitars were hand-

built by specially-trained luthiers in the premium guitar factories in Japan then shipped to the US for inspection and despatched to the US and worldwide

The role represents a great opportunity to work with one of the industry’s highly respected

distributors Martin Harwell

The firm added: “We are delighted to be adding these two progressive and exciting manufacturers’ products to the Rosetti portfolio, they both manufacture market leading products which are in high demand. We greatly look forward to working with them and our dealer

Westside adds Sigma Guitars

markets. The early Japanese Sigma guitar range was quite different to the instruments built in the following years after a move to Korea. The brand has built a loyal fan following over the years with Sigma communities, Sigma websites and even collectors specialising in Sigma guitars. Westside: 0141 248 4812

network through 2012”. Alex Semple, international sales manager at Seymour Duncan said: “We are excited to be making this appointment. Rosetti are highly regarded for the professional service which they deliver to music retailers and we very much look forward to a bright future together”. At Aria, director Kate Anderson is temporarily in charge of the UK operation while the firm seeks a permanent successor to Hartwell. It has also welcomed back former sales rep Mark Pugh.



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