contents HOSPITAL BUILD 2011 ISSUE 3
06 NEWS A roundup of regional and international news, developments and research
10 HOSPITAL BUILD EXPO 2012 Addressing the increasing demand for healthcare services across the Middle East
14 INTERVIEW Siemens Healthcare talks to Arab Health magazine about the concept of Sustainable Healthcare
16 CASE STUDY Showcasing colour kinetics at Phoenix Children’s Hospital
18 HOSPITAL BUILD AWARD WINNER Best Hospital Design Award (future) goes to Bahrain Royal Maternity Hospital
20 DESIGN Planning and delivering a healing environment for children
24 OPERATING International hospital workforce benchmark and implications for the UAE hospital market
26 MARKETING Creating an effective social media strategy to engage your healthcare consumers and customers
30 INTERVIEW Dr Mussaad Al-Razouki, CEO of Kleos Healthcare Corporation reviews the Hospital of the Future
32 SINGLE DISEASE HOSPITALS High volume focus medicine could be the next big idea for healthcare in the Middle East
36 INTERVIEW Whats new with Patient Care Capacity Management?
38 DESIGN Top tips for designing the interior of hospitals and health facilities
42 PLANNING Lessons to be learned from around the globe for delivering world-class hospitals
46 DESIGN Investigating the unique needs of hospitals for children
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