Creating a social media strategy to engage your healthcare consumer


By Matthew Ranson, Branding Director, RANSON branding consultancy, Dubai, UAE I


n the last few years, the use of Facebook, YouTube, Twitter and other social media tools to spread the word about health


has grown significantly, and continues to trend upward. Using such tools has become an effective way to encourage and build consumer engagement, and increase access to more credible, consumer-facing brands. Social media is making interactions


between end users and healthcare providers possible by providing simple, easy to access,


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