$150 mil-
lion in revenue, so in addition to these obvious re- wards on the Tourism & Hospitality businesses, there are also other great
benefi ts. The quality and caliber of individual people coming for the game are people
who might bring a meeting or con- vention to our city, open a business
or relocate a business. Sixty-fi ve per- cent of attendees are corporate deci- sion makers. What some people don’t realize is that we are really a fi rst tier city, competing with Chicago, Orlando, New York and other major cities. This is a new thought for planners and our city is also very affordable. DB: There is so much more than just
“NFL charities donate $1 million for youth education in the community, with
programming for at risk neighborhoods.”
the immediate revenue the city will see. As a result of Super Bowl XLVI, there will be redevelopment on the near east side, housing initiatives and the east side Legacy Center. NFL charities donate $1
- Dianna L. Boyce, 2012 Indianapolis Super Bowl Host Committee
million for youth education in the community, with program- ming for at risk neighborhoods. Typically cities partner with the Boys and Girls Club or a YMCA and offer new programs, remodels, etc. The near east side has about 35K residents with no facility like that so we addressed the question, what do we do with this money to make it work for this neighborhood? The host committee has a $25 million budget, so we are taking the $1 million charitable dona- tion and $25 million in corpo- rate and civic money to contin- ue a fundraising drive to build a community center. We’ve se- cured an additional $11. 2 mil- lion and have already broken ground. We have partners who
48 MIDWEST MEETINGS UMMER 2011 MIDWEST MEETINGS S SUMMER 2011
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