got endorsed by the governor’s offi ce for physical fi tness…
then we took it to the community and sponsors. Meyer, the areas largest gro- cery chain, was a great partner and title sponsor; they were able
to activate their connections to promote the event, from apparel to radio to print ads in store.” Security & transportation: Kevin O’Connor, COO of Trans-
portation Management Services, is fa- miliar with the logistical needs, planning and service to sporting events. O’Connor understands the particular
ies… security is a much larger deal in these cases.”
Depending on the scope of the various
and specifi c requirements that are often overlooked by novice planners. “For ex- ample, an international event or one that has international guests is on a highly different level. You need to account for a variety of different groups, media, VIPs, dignitar-
Depending on the scope of the various sporting events that take place, planners have different checklists when it comes to their needs.
sporting events that take place, planners have different checklists when it comes to their needs. Some of the questions planners need to ask and consider are: Do you need a park and ride? (venues
that don’t have enough parking will need to make sure these areas are identifi ed, these tend to be at most regional events) . How will you estimate the number of
people that will need shuttle services? Will there be a charge, will tickets be sold ahead of time? Depending on the setup, this will defi ne if you need to establish us- ers to pay onsite/onboard, as well as create base routing shuttles estimating the num- ber of passengers per hour. VIP parking? (sponsors, offi cials, some-
times media parking too). Who are the people attending and what are their individual
38
MIDWEST MEETINGS SUMMER 2011
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