It’s two years since Business Money’s front cover featured the directors of Centric Commercial Finance walking across a clock face under the banner, “Perfect Timing.” If the tenet that “timing is everything in business” resonated then, it’s ringing even louder now. It’s one thing to enter the market at the right time and quite another to maximise the opportunities afforded by it. This experienced team with a national footprint has emerged as an established force in asset-based lending. We discussed the past, present and future with Tim Hawkins, commercial director and Andrew Rutherford, sales director...
Delivering more to business
“We founded Centric with many years of solid transactional experience and a reputation with business advisers and their clients for delivering on our promises,” began Tim. “Since establishing Centric we have successfully turned opportunity into performance, building a diverse client base across a wide range of sectors. In the last quarter of this year we exceeded the milestone of £100m advanced to our clients.” According to Tim, Centric’s continued success comes thanks to never forgetting the principles on which it was founded: “The entire rationale for the Centric brand is that it serves as a constant reminder that we are, above all else, a customer- centric organisation. We have delivered on exactly what we said we would do. Our positive approach to doing deals quickly, the quality of our underwriting and our management expertise are key
strengths. We have ensured that the people who have joined us along the way are talented but more important still, share our vision and company ethos.”
companies with revenues between £1m and £75m. Andrew explained that the company’s success also comes down to its willingness to
‘’I could see that Centric would be very flexible to work with, they offered an increased degree of understanding, over and above the other lenders we had met during the course of our review process, and we could see that this was exactly the kind of relationship we were looking for.’’ James Phillips, Cosatto Ltd
By staying true to its principles, Centric has enjoyed dramatic growth. Today, the company continues to offer the funding certainty, flexible approach and fast response that advisers and their clients expect. Typically, the company provides funding secured by accounts receivable, stock, plant and machinery, property and cashflow for
meet clients in person. “We provide more funds because we make the time to get to know our clients, understand their businesses and, of course, their needs,” he said. “You can’t do that from behind a desk. It’s a fundamental part of our commercial advantage. Our clients are often entrepreneurs and they want to see the people they’re dealing with.”
34 November/December 2010
Business Money
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