THIS CAN BE EASIER THAN YOU THINK
The challenge for a contractor website owner is to architect, build, populate, update and promote a proper website. This task seems like a one-time endeavor, however, we know that recentness of information is important. Indeed it is a tall order. Especially, for the resource-con- strained contractor who focuses on their busi- ness of contracting and making revenue and mitigating risk. Make no mistake, your website is part of your business. Your website is part of your marketing.
game the system, however, the reality is that good information is looked upon favorably. Information that is poor, stale or poorly writ- ten will get penalized in terms of the search engine ranking for relevant keywords and key phrases.
The key is to realize that an evolving content is fresh and gives the Bot something to chew on. In recent years, the Bots have favored fresh, almost up to the minute information. Face the fact that with Billions of web pages, freshness is better than stagnation. Think in terms of the three R’s:
RELEVANCE, RECENTNESS AND READABILITY
Contractors will often perform well on the Rele- vance and Readability, but fail miserably at Re- centness. There can be many reasons for this. One of the most common is that the website is difficult to update or requires outside resources. This creates a real barrier to fresh information being updated onto the site on a regular basis.
There are a few things you can do to help promote your business more effectively. One of the most powerful tools you can leverage is the ProView from the Blue Book Building and Construction Network. ProView was designed, architected, built for SEO and is constantly modified to keep up with all of the search engine updates.
Because The Blue Book Network’s website has a very high trust rank and authority, your ProView-listed business is promoted to search engines. ProView presents industry-specific, buyer-focused information about your com- pany. Most importantly, it is easy to use and ensures that your information is optimized. No Nerd Needed!
About the Author:
Jason Myers is a speaker and global thought leader
on and marketing. growing
companies using ef- fective
efficient To learn
more, download the white paper at:
www.contractor-seo-challenges.com
POWERED BY THE BLUE BOOK NETWORK - THE CAROLINAS / SPRING 2016
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