DESIGN E DITOR’S PICKS
HOME SCHOOLED
120 DSD
When buying, or selling, a luxury home—anything over half a million dollars in value—you want to work with the absolute best to help guide you, so that you have complete confidence in the decision you’re making. You want advisors who under- stand the complexities of jumbo or doctor loans. You want a mastermind in the art of real estate.
RE/MAX Heritage offers just
such a group of individuals, appropriately called the Luxury Mastermind Group. With a combined 139 years of expe- rience and a sales volume of over $73 million last year alone
(the group found buyers for 151 homes and an additional 123 homes for buyers), it is easy to see why this group of real estate professionals has consistently been awarded top listing, top selling and total volume awards, to name just a few, for RE/MAX Tarrant County.
What sets this select group of top agents apart though, as if sales and awards were not enough, is the fact they are not just interested in selling luxury homes, but in improving the marketplace and education for customers as well as other agents. They meet monthly to discuss topics that affect the
luxury market, such as apprais- als, changes in loan terms and more.
Stephanie Gartman, facilita- tor of the Mastermind group, points out that marketing custom, luxury homes is far different than homes located in a subdivision. “These are not cookie-cutter homes,” she says. “We held an appraisal class for the Masterminds because there are often no neighborhood comps to refer to. A realtor has to be educated in the process to properly interpret the market to best serve their client.” The monthly meeting of the Masterminds helps them
know their job better. “If you are isolated then you will never learn, but if you are surrounded by other great minds you have a rich pool of experience to tap into,” Gartman says. “We learn from others’ mistakes as well as our successes, so our experi- ence is essentially multiplied.” That experience covers all aspects of real estate sales. Some of the Masterminds have worked on the lending side of the business, which can help a client make more educated de- cisions since the realtor knows the positive and negative points of various products. The Masterminds are each members of the Institute of Luxury Home Marketing, with most also holding the CLHMS (Certified Luxury Home Marketing Specialist) designa- tion, among others. Some of the members are fluent in other languages, including Spanish, French and Chinese (both Cantonese and Mandarin). Understanding the value of a home, having the ability to communicate the lifestyle of that home, understanding the complexities of a jumbo home loan—these are all areas that a realtor working in the luxury home market must know. For the RE/MAX Heritage Luxury Mastermind Group, being current on all of these topics is an ongoing process, which they do together, creating a stronger team and a well-educated one. 817-585-2914, remaxluxury
mastermind.com
Photograph by Holger Obenaus
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