CHRIS JERICHO
No Is a Four-Letter Word How I Failed Spelling but Succeeded in Life
Inspirational book by wrestling champion and three-time New York Times bestselling author Chris Jericho
W ritten in chris jericho’s trademark
style—jam-packed with ridiculous stories and hilarious references—No Is a Four-
Letter Word is organized around twenty-two prin- ciples on what it takes to make it to the top of your field, featuring stories from legends and influencers along the way. Whether it’s discov- ering how to make any situation work (like when Jericho bargained with Vince McMahon for the chance to meet Keith Richards...with an assist from Jimmy Fallon), spending money to make money (like when he doled out tens of thousands of dollars on his trademark light-up jackets because that’s what KISS would do), or learning from his NHL-legend father to always sell himself, Jericho guides readers on his journey up success’ ladder and shows them how they can apply these principles in their own lives.
CHRIS JERICHO is the author of three New York Times bestsellers, a six-time WWE World Heavyweight Champion, lead singer of heavy metal band Fozzy, and host of the Talk Is Jericho podcast. He lives in Florida.
NATIONAL MARKETING CAMPAIGN • Advance Reader Copies • BEA signing
• Author tour: New York, Los Angeles, Miami, and Toronto
• Podcast campaign • Social media campaign • Online marketing
MEMOIR / SELF-HELP $25.00 | $32.50 (Can.)
ISBN 978-0-306-82505-7
6 x 9 | 224 pages | 16 pages of black-&-white photographs Selling Territory: WxUK,CW
EBOOK ISBN 978-0-306-82506-4 HARDCOVER
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