NEW ERA
BEST OF #WORLDLAX
11. ELEVATING THE SPORT’S PROFILE
Lacrosse Magazine, a FOLIO
‘FOR UGANDA, FOR AFRICA’
The Pride of the Pearl. The Rise of the Cranes.
Award-winning publication, and US Lacrosse digital and social media have vaulted the sport’s visibility. Never was that more apparent than during the 2014 FIL World Championship, hosted by US Lacrosse, which drew a record 38 nations to Denver. Given the singular focus of branding this event as a once-in-a-
lifetime experience for lacrosse diehards, US Lacrosse-owned social media channels generated 12.6 million impressions in 10 days.
More recently, Lacrosse Magazine’s “Overtime with Paul Carcaterra” featured New England Patriots coach and lifelong lacrosse lover Bill Belichick. Presenting the often-evasive Belichick in a different light, the video went viral, with ESPN, NFL Network, the New York Daily News and the Boston
13. STAGING FIRST-CLASS EVENTS
US Lacrosse events long have been recognized for their quality. Dozens of events each year bring US Lacrosse members together to build relationships through playing, learning, watching and celebrating the best of lacrosse. But not all lacrosse events — especially youth tournaments — offer a quality experience. Have you ever been to a tournament and been left guessing: What rules are we playing? Where are the trainers? Why is no one at the information tent? What happens if my child gets hurt at the event? Lacrosse tournaments all operate differently. In response to uncertainty in the marketplace, US Lacrosse now sanctions tournaments that meet operational and safety standards. These include best practices in game format, venue, risk management, event administration and certifi ed offi cials.
15. UNIFYING FORCES
US Lacrosse galvanized eight different lacrosse organizations in 1998 with the promise of a unifi ed national structure that could more effi ciently serve two versions of the same sport (men’s and women’s games), as well as all levels and constituencies (college, high school and youth coaches, offi cials, players and parents). Founded on the principle of collaboration, the national governing body continues to draw people from all walks of the lacrosse community to its mission of growing the sport
responsibly.
Globe among
outlets praising it as Belichick’s most engaging interview.
12. FIELDING WORLD-CLASS ATHLETES
It’s not just about winning gold medals, which the U.S. did for the fi rst time since 2013 with a
thrilling comeback to beat Canada in the FIL U19 Men’s World Championship (see page 20). Yes, U.S. national teams have won 28 world championships. But US Lacrosse also positions the world’s best players to be its most ardent ambassadors. Domestically, Team USA clinics offer youth and high school players opportunities to receive fi rst-hand instruction from the sport’s stars. Internationally, it’s not an uncommon sight to see world championship participants from FIL member nations in Europe, Africa, Asia and South America fl ock to U.S. players with Beatlemania-like enthusiasm.
14. WRITING THE RULES
US Lacrosse writes rules for youth boys and girls, high school girls,
42 LACROSSE MAGAZINE » September/october 2016
the WCLA and post-collegiate men and women. USL also has signifi cant input in rules adopted by the NFHS and NCAA, successfully moving to curb violent collisions in boys’ and men’s lacrosse and to implement new carding procedures for dangerous contact in girls’ and women’s lacrosse.
A Publication of US Lacrosse
‘Legends Never Die’
Dillon Ward leads Canada to gold page 34
©SCOTT MCCALL; ©AJ MAST
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