INTERN Q&A The art of marketing
Quinlan School of Business senior Anna Tonarely is passionate about experiential marketing—creating in-person experiences that bring brands and consumers together. Last semester, Tonarely found a perfect internship for refining these marketing skills at Chicago’s Museum of Contemporary Art.
What interests you about working in museums? Before this internship I was a sales and event marketing intern with Michigan Avenue magazine, where I assisted with promotional event planning and marketing. I wanted to expand my knowledge and experience in event coordination, so naturally a position at a museum would offer these experiences. Also, interning with MCA, a museum I have loved since
moving to Chicago, had great benefits like being able to go on curator-led tours of new exhibitions, discounts in their amazing store, and free admission during my time as an intern.
What did you do at the MCA? I worked on everything from marketing materials to researching and maintaining client files and databases to assisting with Vernissage, the
opening night preview of EXPO CHICAGO at Navy Pier. The work was truly different every day.
What was your favorite thing to work on? Of all the work I did during this internship, I am especially proud of a blog post I worked on for MCA DNA. The Special and Rental Events department was interested in producing materials to market the museum as a rental events venue, specifically for weddings, and asked me to help create something special. During my entire internship,
I worked with the social media team and my supervisors on creating this blog post that highlighted why the museum is a unique and beautiful place to
celebrate a wedding. After it was completed and posted, it was added to the rental events page. It is something that I am hopeful will increase rental bookings at the MCA in the future.
How will this internship help you in your career? Through this internship, I realized I am not interested in coordinating personal events like weddings and am definitely more interested in promotional event planning for brands. The MCA also had an amazing
culture with unique people and the museum truly values their employees and their experi- ences. I am hopeful I will find these same workplace ideals in a future career.
SPRING 2017 7
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