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MCTV


VIDEO: ZUTI FACEMASKS CASE STUDY Go to www.metalcastingtv.com


to watch a video from Steinbrink Engineering about the design efforts of


the Zuti football face masks featured in this issue on p. 20. The masks were cast at AcraCast, Bay City, Michigan.


BLOG ROLL


BOOK Review: O Great One!


Cynics take heed: O Great One! by


David Novak asks for a lot of faith in the power of recognition with a nice story but no real world examples to back it up. That doesn’t mean the book by


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the cofounder of Yum! Brands (think KFC, Taco Bell, Pizza Hut) isn’t a valuable business management book. It’s a quick, fun read with a valid philosophy and spot-on profi les of the types of personalities one must manage in a business setting. Novak wrote the book to illustrate his OGO brand of principles that focus on motivating people through recognition and appreciation which should then translate to a more profi table business. Instead of offering case studies


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from his own businesses or others, Novak chose to illustrate his OGO principles through a fi ctional narrative following new CEO Jeff who took on his grandfather’s failing global toy company and turned it around in one year through the power of recognition. In his fi rst week on the job, Jeff is inspired by a conversation with the workers at the company’s Cleveland manufacturing plant under threat of closure by the board of directors and decides the real threat to the company is its poor employee culture and low morale.—Shannon Wetzel, Managing Editor Read more online at


www.metalcastingdesign.com. Jul/Aug 2016 | METAL CASTING DESIGN & PURCHASING | 1


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