Feature
“Traditional scholarly publishers haven’t fully embraced video publishing, due more to inertia than active resistance”
more accessible to researchers than a traditional scholarly text article.’ Shoman, of Sage, continues: ‘Every video on our platform has a corresponding transcript, and includes a large amount of associated metadata, with full abstracts. All of this helps optimise search, both on open free web and within the platform (using a full text search within the transcript). Furthermore, we are ensuring title level MARC records feed all video titles to major discovery service providers, enabling patrons to have full verified access to the videos. ‘We are also using text-mining tools
and semantic enrichment to create relationships between content. As our videos sit alongside the book and reference material, they can be linked to and from our journal content, so that all of our resources are connected and inter-searchable. Providing our library customers with the tools to help their patrons engage with and use our video platform is a key part of our mission. In pursuit of this aim, we have also developed tutorials explaining how best to use different content types and how certain features of the platform will benefit their research or their teaching.’ Meanwhile Mudrak, of ResearchSquare,
refers to the company’s Springer Nature survey, in which 31 per cent of authors stated that social media and video searches currently play a role in the article discovery process. ‘He adds: ‘There is a larger question here about the future of discovery and whether research will continue to find relevant articles though PubMed and Google Scholar searches. In their daily lives, researchers are finding interesting content
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– from political news to funny cat videos – through the recommendation of trusted friends and colleagues on social media platforms, and it is likely that research discovery will follow a similar process. ‘We are working with publishers to
incorporate video into more traditional forms of discovery, but the real value will come from educating and empowering researchers on sharing their work through other channels. We help researchers in this process by providing not only the video, but also guidance on how and where to share the video for maximum impact. In this way, the question of visibility and discovery are tightly linked.’ So what of the future? Will the ‘hockey stick’ curve actually come to pass? Pritsker does not doubt the potential,
but recognises that there are still barriers to growth: ‘Video is already a permanent and vital component of scholarly publishing. End-user demand for video publication is growing exponentially. Yet, academic librarians hold the key to the future of science video publishing, because they determine what resources are being acquired by their institutions. As more academic librarians embrace video publication as an effective tool that saves significant time, labour and money for their users and institutions, the interest of many publishers will shift to finding ways to integrate video into their products.’ Mudrak argues that curation is likely
to be the biggest challenge in an open access world where the journal brand no longer functions as a proxy for novelty and impact. He says: ‘In this environment, it will be especially important for authors and publishers to communicate clearly why
the article is worth reading, to help it avoid being buried in the big heap. Because authors are also being pressed by funders to communicate to audiences beyond colleagues in the field, concise and engaging communication to a variety of stakeholders seems to be the challenge of the future. Social media in general – and video content in particular – are well- suited to this challenge.’ But for Shoman, the continued rise of video is inevitable. She concludes: ‘The student of 2017 is vastly different from those of previous years. They expect digital content that is high-quality, relevant, mobile and accessible at any time. We believe streaming video is here to stay. While key challenges continue to exist at the level of accessibility (on disability compliance), discoverability, impact (such as work on how video improves learning), publishers are assisting wherever possible in terms of each of these issues. ‘Key to SAGE’s publishing mission
is to support dissemination of quality pedagogical and research content in a format that best suits the needs of the community. Video is a core part of that mission. For us, content continues to be key and the success of video is very much dependent on the marriage of excellent scholarly and pedagogical content, and engaging visualisations of that content or its authors. ‘ We are committed to being at the
forefront of education and research and supporting the community with the content they need, in the format that suits their changing demands. Video has been a logical step and we are excited to see how it further develops to be a key tool for both teaching and research in the future.’
December 2016/Janaury 2017 Research Information 7
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