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Viewpoint


Data visualisation for evidence- based publishing decisions By Highwire


Publishers and editors want evidence and the ability to test assumptions when making strategic decisions about the direction of a journal or programme. Data visualisation offers faster, deeper insights and better answers to questions about the health of a journal programme


Give readers what they want: 6 Things Every Publisher Should Know About Marketing Content By Atypon


Scholarly and professional publishers have traditionally seen themselves as content nurturers, not content marketers, but to distinguish their content, products, and brand from their competitors, they must employ effective content marketing strategies.


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Evidence-based Decision Making in Agricultural Development By EBSCO / CABI


When you visit the doctor with a worrying symptom, or take your sick dog to the vets, you assume that the practitioner you consult is basing his diagnosis and treatment decision on the best available evidence, and not just on a quick Google search. After all, the pace of progress and change in scientific research is rapid, and it may be some years since your doctor did her training.


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