PROFILE ADMESY
Measurement methods on display
Matthew Dale charts the history of Admesy, a test and measurement company with its roots at Philips
T
en years ago, before the iPad was conceived, three engineers – Marcel Janssen, Ruud Bouten, and Peter Franssen – working on mobile displays at Philips, left the company to begin their own venture. From their collective experience at the Dutch technology company, the trio recognised a need for inline colour and light measurement test systems for the displays they were producing. The test equipment they used at Philips was developed mainly for research and development labs, as well as other laboratories or engineering departments. Often these devices were overly complicated, too expensive and too difficult to use in standard production environments.
In 2006 the engineers left the Philips division they were working at in Heerlen in the south of The Netherlands to start their own technology company, Admesy, now headquartered in Ittervoort. Janssen and Bouten both still have roles at the company as CTO, while Franssen is no longer involved.
Admesy was founded with the objective of developing advanced measurement systems (the name Admesy derives from the initial two letters of the three words ‘advanced measurement systems’) for use in production environments. This included light meters, colorimeters, spectrometers and 2D
systems. Since then, Admesy has grown swiftly into an international company, serving customers all over the world. ‘We have been active internationally from the
16 ELECTRO OPTICS l OCTOBER 2016
Steven Goetstouwers, CEO of Admesy, joined the company in 2012
Admesy
was founded with the objective of developing advanced measurement systems
start,’ said Steven Goetstouwers, CEO of Admesy, ‘mainly focusing on Asia where the large [display] production sites are located.’ Goetstouwers joined Admesy in late 2012 after working at NV Industriebank LIOF, a regional venture capital investor.
The experience Admesy’s founders gained from working with mobile displays at Philips helped them develop the test equipment. Both large and
small displays can encounter variation in colour, luminance and flicker from imperfections picked up in the production process. The founders realised that filtering
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