Product News


A New ERA of Sales Support Home security expert, ERA is working closely with its customers to develop unique product training and merchandising techniques, with a view to helping retailers maximise on sales in store. One company to have benefitted from ERA’s hands-on approach to customer service is Gibbs & Dandy,


Luton. One of nearly 30 branches, the flagship Luton-based store has been stocking ERA’s traditional range of locks and latches for over 15 years. Having recently benefitted from an impressive refurbishment, the builders’ merchant has now turned to ERA to increase its home security offering. Department manager, Darren Rolph explains, “Having worked closely with ERA for a number of years, we


have established a reputation as the main hub for ironmongery and home security in the Luton area. The recent shop refit has enabled us to expand our range to include secondary security products such as wireless alarms and, from the point of product selection to visual merchandising, ERA has been with us every step of the way.” ERA Sales Manager, Paul Richardson helped the Gibbs & Dandy team to introduce the new product range


to its local customer base. Support included the delivery of an in-store launch day, which saw Paul impart his in- depth knowledge of home security with Gibbs & Dandy sales staff and customers alike. Darren explains, “The team at Gibbs & Dandy Luton are renowned for their expert product knowledge and Paul’s presence in-store means that we have been able to provide first class customer service from day one.” For further information, visit www.eraeverwhere.co.uk. Retailers interested in working with ERA should contact them on 01922 490 000 or email info@eraeverywhere.com


New from Draper Tools: Essential Tools


for Electricians Draper Tools has introduced two high- quality new VDE tools to its range, both designed with the professional electrician in mind. The 9 Piece Ergo Plus® VDE Approved


Fully Insulated Plier & Screwdriver Set is the first of the new additions. Manufactured to DIN Standard and individually certified to EN 60900, this set is part of the Draper Expert range of tools, so it’s made to withstand frequent trade use. Each plier in the set is manufactured from special tool steel with the cutting edges additionally


induction hardened for longevity. The screwdrivers are manufactured from hardened and tempered CRV steel with a chemically blacked finish. For maximum comfort fully insulated ergonomic soft grip handles are fitted to both the pliers and screwdrivers. Tested to 10kV, this set is suitable for working on live circuits of 1kV AC and 1.5kV DC. To safely


store each screwdriver and plier, the set is comes packed in a convenient vinyl wallet. Also new to the Draper Tools range is the Knipex VDE 160mm Electricians Dismantling Pliers.


These are ideal for dismantling and stripping round sheathed and damp-proof installation cables. Thanks to their circular cutting edge they enable easier access into deep mounted junction boxes,


easily stripping cables without damage. Universally useful, the precision 1.5 and 2.5 mm² wire stripping holes and diagonal cutters can be


used for conductors, wires, small screws and nails. All the cutting edges are additionally induction hardened for a longer life. Manufactured


from oil-hardened chrome vanadium


steel, these pliers are Professional Quality, tested to 10,000V and insulated to 1000V AC and 1500V DC for live line working. These two new VDE essentials are just part of Draper Tools wide range of electrician’s tools, to see the full range visit: www.drapertools.com.


Tap, Strike, Knock, Whack, Bang,


Pound, Smash… Whatever type of hammering jobs you have to do, the Hultafors Tools range of Hammers delivers all the power and precision you’ll need. In this new generation range you’ll find Ball Hammers, Carpenters’ Hammers, T-


Block Hammers, Electricians’ Hammers, Sledge Hammers, Dead Blow Hammers and even Copper Hammers. They’re tools that can handle the toughest work, delivering the best possible levels


of precision, performance and safety. Ergonomically designed for ease of use and with a range of sizes and a special grip


technology, these Hammers are perfectly crafted for your needs. With vibration damping features as well as reduced recoil and even an anti-sparking


feature in one of the models, you can rest assured that the Hultafors Hammers will be the perfect additions to your toolbox. To get more information on Hultafors Tools call the Helpline on 01484 854788 or check out www.hultafors.co.uk


2 ToolBUSINESS+HIRE www.toolbusiness.co.uk


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