Health & Safety Special
‘I Feel Wiha’ – the Wiha health offensive 2017 Take health into your own hands – hand tool manufacturer Wiha to focus on health and ergonomic design in 2017 Safety, ergonomic design and health protection are not words which normally spring to mind when we think of hand tools. This is something which Wiha wants to change. The hand tool manufacturer is announcing a ‘health offensive’ under the slogan ‘I Feel Wiha’ for 2017. The marketing campaign is set to reach users and specialist trade via all media and information channels. Wiha is the only manufacturer in its sector to actively tackle health and ergonomic design for the first time. Sharing information and knowledge, capturing attention and offering advice are just some of the measures announced, as part of the campaign planned some time ago, which Wiha will implement over the coming year. You can instantly explore the Wiha health world if you choose to browse the marketing
campaign on the
www.i-feel-wiha.com/en website, launched in February. A red cross in the campaign logo guides the way and signals what the initiative is about: health and ergonomic design. The world’s first “German Association for Healthier Backs” award given to a hand tool manufacturer is not the only reason why the manufacturer has decided to focus on the topic more closely. Wiha’s many years of experience in developing hand tools whilst researching and taking into account ergonomic aspects also serve as a driving force behind this initiative. The successful outcome from close collaboration with institutions and professionals in the medical science sector also plays a role. It’s time for Wiha to take one step further and share its expertise. “We want to give users and specialist trade a greater understanding of the benefits of
hand tools. We wish to seize their growing interest and actively engage and help them with the little explored topic of protecting their health. Thanks to our close communication with users, we know that we are following an unstoppable trend and it’s the right moment to engage with this topic,” explains Mario Sommer, Head of Marketing at Wiha. Bringing together a broad range of measures and promotions to achieve this goal will create the “Wiha health offensive 2017”. “Capturing attention. Conveying information attractively and with emotional impact. Providing communication continuously and in a way which is geared towards the recipient as well as explaining competently and providing training focused on benefits. These are the basic foundations for creating awareness and a basic understanding which open up a great opportunity for all those involved and anyone interested in the topic,” continues Sommer. Tailor-made initiatives and coherent concepts should make a big impact and meet the needs of users, specialist trade and, ultimately, the whole tool market. Wiha promises a marketing campaign which is designed to be informative, full of humour, and easy to understand with colourful motifs such as “Your friendly, neighbourhood doctor” to ensure direct communication with users. I feel Wiha – is only just beginning.
HAE at the EHS! At the Executive Hire Show HAE announced the 2017 Hire Awards of Excellence ‘SafeHire Company of The Year’ shortlist. The companies on this year’s list are: PSM Plant & Tool Hire, A Plant, HSS Hire and Plantool Limited, who were all shortlisted on the recommendation of the SafeHire assessors. The prestigious awards ceremony, organised by HAE, is taking place at the Grosvenor House Hotel, Park Lane, London on Saturday 22nd April. Finalists for the remaining categories will be announced next week. HAE members who recently achieved SafeHire Certification - Adlington Welding Suppliers, Newbury Tools Limited, H S Hire & Sales Limited, Newburn Power Rentals and The Four Jays Group - were
presented with their certificates by HAE managing director Graham Arundell during day 2 of the Executive Hire Show. Hire Association Europe (HAE) delivered a series of workshops and presentations as part of its SafeHire Information
Zone, held within the Ricoh Arena’s Jaguar Suite, on the second day of the Executive Hire Show 2017. The morning began with two complimentary workshops delivered by Jim MacCall, one of HAE’s most experienced SafeHire assessors, highlighting the numerous business advantages and efficiencies certification represents. If you would like to book your assessment email the SafeHire team:
safehire@hae.org.uk
Mates in Mind is the way forward on mental
health in construction The British Safety Council, in partnership with the Health in Construction Leadership Group, has launched the Mates in Mind programme to address mental health in the construction industry. The programme gives managers the tools, information and training to make construction a
healthier workplace. It also helps them start conversations with staff about their mental wellbeing and address the stigma associated with mental health. Launching the Mates in Mind programme, Mike Robinson, Chief Executive of the British
Safety Council, said: “In the UK, for every one working day lost due to injury, five days are lost due to ill-health, with nearly half of those relating to mental health issues, including anxiety and depression. The total number of working days lost each year in the UK due to mental health issues is 91m, which equates to £1,035 per employee (according to the Centre for Mental Health). “Approximately one-sixth of the 2.1m construction workers in the UK are likely to be suffering
from a mental health issue at any one point in time. It’s a shocking statistic. Even more shocking is the fact that in the construction sector, people are 10 times more likely to die by suicide than from on-site accidents. Considering these alarming statistics, I struggle to understand why there’s so little focus on reducing suicide, compared to reducing accidents.” For help or further information from Mates in Mind visit the website at
www.matesinmind.org
24 ToolBUSINESS+HIRE
www.toolbusiness.co.uk
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