NEWS Millard Brothers Limited first commenced producing air
rifles in 1946 and built up their production to become one of the largest manufacturers of air weapons in the United Kingdom.
UK DESIGNED
Milbro rifles are better than ever
® ®
With an 80 year heritage of manufacturing airguns, Milbro® continues to grow as one of the leading British brands of the UK. With rifles starting at just £79.95, they seem unbeatable value!
W 1 1969 Advert 2 1967 Advert
ith no less than 10 new airguns in its range for 2023, with RRPs from £79.95 through to £549.95, Milbro®
’s new line-up of
spring-powered & PCP rifles see the brand catering for all budgets. The Milbro®
brand
first founded in 1887, was acquired by Sportsmarketing™
, a true
giant in the market, in early 2015. The British brand has real heritage with Sportsmarketing™
as it was one of the top selling brands
the founder of SMK, Bob Nash, was selling in the late 1960’s. Sportsmarketing first rekindled the famous marque, with an astonishing range of Milbro®
Optics.
But it was always the firm’s intention to relaunch famous models from the past, such as the Hunt Master™
and create
a competitively priced range of rifles. It’s something that Sportsmarketing™
on for the past few years. Sportsmarketing™
has worked boss, Luke
Nash, son of the founder, told T&G: “If you grew up in the
1950s, 60s or 70s there was only one king British airgun brand, that was Milbro®
.
“We thought it was time to bring Milbro®
back to its
former leading glory and we are certainly on track. “We’ve been working on this range for a few years now and our aim is to cover every aspect of the market – there really is something for everyone.”
The range comprises both .177 and .22 guns that are ideal for vermin control, hunting, target shooting
and garden plinking. All are powerful enough to do their intended job, and are fast becoming retailers favourite for making a real profit on an airgun.
Luke continued: “These guns pack a real punch for the consumer, while retaining excellent margins for the dealer. “Superbly presented, the range represents
Milbro®
a huge bang-for-your- buck, something that Sportsmarketing™
customers
and consumers alike are well accustomed to!”
1 34 | Tackle & Guns | Issue: 756
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