NEWS


TronixFishing forges ahead


TronixFishing gears up for 2023 with a host of new product under its rapidly growing brand portfolio...


2 1


TronixFishing’s Mike Thrussell Jnr is driving the business forwards


T 1 28 | Tackle & Guns | Issue: 756


ronixFishing, the Littlehampton- based tackle development and distribution business has gone from strength to strength in 2022, and 2023 promises to be yet another year of expansion for its main brands Tronixpro, HTO, Axia and Big Dog. Never shying away from taking decisions that often buck the trend, TronixFishing, realising the pressure on tackle shops across the UK, has decided to keep its competitive pricing unchanged for 2023. Its sales and marketing manager, Mike Thrussell Jnr explains: “The industry has seen sales heading back to pre-pandemic levels, and the huge increase in running costs our dealers are facing is adding further challenges. With this in mind, we wanted to ensure we were helping our


dealers, and we took the decision to keep the vast majority of our prices the same as 2022/23.” April also sees the release of the company’s new catalogue, which has undergone a complete overhaul to make it easier for dealers to work with. This release coincides with an expanded trade show programme that covers more of the UK than ever before. “This is something we looked at with our retailers for inspiration. Every three weeks we gather our sales force together to discuss the state of play and the thing that came up constantly was our catalogue. We’ve taken on board everything our retailers have told us and come up with a catalogue that is easier to use, a one-stop shop for everything Tronix! We’ve laid each SKU


www.tandgmagazine.com


2023/24 TRADE CATALOGUE


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68